试论商业模式构念的本质、研究方法及未来研究方向
5713 
278
外国经济与管理 2011 年 第 33 卷第 03 期, 页码：1 - 8
摘要
参考文献
摘要
当前,理论界和实践界对商业模式问题的关注不断升温,但仍远未就商业模式构念的定义、构成要素及研究范畴等问题达成共识。因此,有人提出质疑,认为商业模式只具有修辞学意义而已。在这种背景下,本文从构念的本质出发回答了"商业模式是否具有理论发展潜力"以及"如果有,应该如何发展"这两个问题。本文首先论证了商业模式作为理论构念能够满足可证伪性、有用性和普适性等要求。其次,由于传统的方法很难处理作为"大伞构念"的商业模式,我们提出了新的架构方法,并基于架构方法提出了有关商业模式的若干有潜力的研究方向。
[1]Zott,C,Amit,R,and Massa,L.The business model:Theoretical roots,recent developments,and future research[R].Working Paper,Business School,University of Navarra,2010.
[2]Baden-Fuller,C,and Morgan,M S.Business models as models[J].Long Range Planning,2010,43(2/3):156-171.
[3]Morris,M,Schindehutte,M,and Allen,J.The entrepreneur’s business model:Toward a unified perspective[J].Journal ofBusiness Research,2005,58(6):726-735.
[4]Bacharach,S B.Organizational theories:Some criteria for evaluation[J].Academy of Management Review,1989,14(4):496-515.
[5]Timmers,P.Business models for electronic markets[J].Electronic Markets,1998,9(4):1-6.
[6]Zott,C,and Amit,R.The fit between product market strategy and business model:Implications for firm performance[J].Stra-tegic Management Journal,2008,29(1):1-26.
[7]Gong,L,Jiang,S,and Wei,J.A dynamic match between business model and firm growth:The case of Chint group[R].PaperPresented at the International Conference of Management on Innovation and Technology,Singapore,2010.
[8]Zott,C,and Amit,R.Business model design and the performance of entrepreneurial firms[J].Organization Science,2007,18(2):181-199.
[9]Chesbrough,H,and Rosenbloom,R S.The role of the business model in capturing value from innovation:Evidence from Xeroxcorporation’s technology spin-off companies[J].Industrial and Corporate Change,2002,11(3):529-555.
[10]Teece,D J.Business models,business strategy and innovation[J].Long Range Planning,2010,43(2/3):172-194.
[11]Magretta,J.Why business models matter[J].Harvard Business Review,2002,80(5):86-92.
[12]Osterwalder,A.The business model ontology:A proposition in design science approach[D].Universite de Lausanne,2003.
[13]Hirsch,P M,and Levin,D Z.Umbrella advocates versus validity police:A life-cycle model[J].Organization Science,1999,10(2):199-212.
[14]March,J G.Continuity and change in theories of organizational action[J].Administrative Science Quarterly,1996,41(2):278-287.
[15]Amit,R,and Zott,C.Value creation in E-business[J].Strategic Management Journal,2001,22(6/7):493-520.
[16]Doty,D H,and Glick,W H.Typologies as a unique form of theory building:Toward improved understanding and modeling[J].Academy of Management Review,1994,19(2):230-251.
[17]Wirtz,B W,Schilke,O,and Ullrich,S.Strategic development of business models:Implications of the Web 2.0 for creatingvalue on the Internet[J].Long Range Planning,2010,43(2/3):272-290.
[18]Meyer,A D,Tsui,A S,and Hinings,C R.Configurational approaches to organizational analysis[J].Academy of ManagementJournal,1993,36(6):1 175-1 195.
[19]Whetten,D A.What constitutes a theoretical contribution?[J].Academy of Management Review,1989,14(4):490-495.
[20]赵晶,关鑫,仝允桓.面向低收入群体的商业模式创新[J].中国工业经济,2007,24(10):5-11.
[2]Baden-Fuller,C,and Morgan,M S.Business models as models[J].Long Range Planning,2010,43(2/3):156-171.
[3]Morris,M,Schindehutte,M,and Allen,J.The entrepreneur’s business model:Toward a unified perspective[J].Journal ofBusiness Research,2005,58(6):726-735.
[4]Bacharach,S B.Organizational theories:Some criteria for evaluation[J].Academy of Management Review,1989,14(4):496-515.
[5]Timmers,P.Business models for electronic markets[J].Electronic Markets,1998,9(4):1-6.
[6]Zott,C,and Amit,R.The fit between product market strategy and business model:Implications for firm performance[J].Stra-tegic Management Journal,2008,29(1):1-26.
[7]Gong,L,Jiang,S,and Wei,J.A dynamic match between business model and firm growth:The case of Chint group[R].PaperPresented at the International Conference of Management on Innovation and Technology,Singapore,2010.
[8]Zott,C,and Amit,R.Business model design and the performance of entrepreneurial firms[J].Organization Science,2007,18(2):181-199.
[9]Chesbrough,H,and Rosenbloom,R S.The role of the business model in capturing value from innovation:Evidence from Xeroxcorporation’s technology spin-off companies[J].Industrial and Corporate Change,2002,11(3):529-555.
[10]Teece,D J.Business models,business strategy and innovation[J].Long Range Planning,2010,43(2/3):172-194.
[11]Magretta,J.Why business models matter[J].Harvard Business Review,2002,80(5):86-92.
[12]Osterwalder,A.The business model ontology:A proposition in design science approach[D].Universite de Lausanne,2003.
[13]Hirsch,P M,and Levin,D Z.Umbrella advocates versus validity police:A life-cycle model[J].Organization Science,1999,10(2):199-212.
[14]March,J G.Continuity and change in theories of organizational action[J].Administrative Science Quarterly,1996,41(2):278-287.
[15]Amit,R,and Zott,C.Value creation in E-business[J].Strategic Management Journal,2001,22(6/7):493-520.
[16]Doty,D H,and Glick,W H.Typologies as a unique form of theory building:Toward improved understanding and modeling[J].Academy of Management Review,1994,19(2):230-251.
[17]Wirtz,B W,Schilke,O,and Ullrich,S.Strategic development of business models:Implications of the Web 2.0 for creatingvalue on the Internet[J].Long Range Planning,2010,43(2/3):272-290.
[18]Meyer,A D,Tsui,A S,and Hinings,C R.Configurational approaches to organizational analysis[J].Academy of ManagementJournal,1993,36(6):1 175-1 195.
[19]Whetten,D A.What constitutes a theoretical contribution?[J].Academy of Management Review,1989,14(4):490-495.
[20]赵晶,关鑫,仝允桓.面向低收入群体的商业模式创新[J].中国工业经济,2007,24(10):5-11.
引用本文
龚丽敏, 江诗松, 魏江. 试论商业模式构念的本质、研究方法及未来研究方向[J]. 外国经济与管理, 2011, 33(3): 1–8.
导出参考文献，格式为：
上一篇：国外创新搜寻研究综述
下一篇：克里斯滕森的管理理论建构方法评介
