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58本文遵循“动因→机理→价值”研究主线，基于相关型和因果型两类典型推荐算法，以抖音和网飞为双案例研究对象，归纳出推荐算法驱动内容平台发展的价值动因，剖析不同价值动因驱动价值创造的机理，由此提出推荐算法驱动内容平台价值创造的理论框架。研究发现：相关型推荐算法主导的内容平台价值动因是“人以群分”和“物以类聚”，通过产生学习效应与范围经济，创造“流量”价值；因果型推荐算法主导的内容平台价值动因是“人尽其才”和“物尽其用”，通过产生复利效应和速度经济，创造“留量”价值。本文丰富了算法驱动商业模式价值创造的研究，对于进一步探索智能化商业模式有启发意义。
推荐算法驱动内容平台价值创造的机理：相关还是因果？
摘要
参考文献
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江积海, 周彩虹, 王烽权. 推荐算法驱动内容平台价值创造的机理：相关还是因果？[J]. 外国经济与管理, 2025, 47(2): 3-19.
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