3995 
2726本文以4家代表性企业为研究对象，运用多案例研究方法，对元宇宙商业模式创新的要素和内容进行深入探究。研究发现：元宇宙首先改变了传统商业模式的场景，并将场景融入商业模式创新的过程中；其次，元宇宙商业模式创新满足了人们通过突破物理空间限制来增强体验、提升创造与效率的需求；再次，企业通过资源吸收，获得构建元宇宙商业模式所需的技术，随着技术发展不断拓展应用场域，通过原生利用进行迭代创新；最后，目前元宇宙商业模式主要通过工具变现、多边连接和虚实相生来获得收益。在此基础上，本文提出了元宇宙商业模式创新的理论框架，进一步探讨了元宇宙商业模式创新的基本类型，为元宇宙企业实践提供参考和借鉴。
元宇宙商业模式创新研究
摘要
参考文献
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引用本文
宋薇, 刘丰, 邢小强. 元宇宙商业模式创新研究[J]. 外国经济与管理, 2023, 45(7): 18-35.
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