3109 
2175本文基于身份建构视角，采用多案例研究方法，旨在探析元宇宙用户创业者阶段身份生成的影响因素和作用机制，厘清元宇宙用户创业者的身份生成过程。研究发现，元宇宙的虚实相融性和元宇宙用户创业者（普通用户身份）的想象力协同促进了元宇宙领先用户身份的生成；元宇宙的技术集成性和元宇宙用户创业者（领先用户身份）的持续学习力协同促进了元宇宙用户创新者身份的生成；元宇宙的经济持续性和元宇宙用户创业者（用户创新者身份）的创业激情协同促进了元宇宙用户创业者身份的生成。本文不仅有助于发展用户创业理论，也能够为用户借助元宇宙开展创业活动提供实践启示。
元宇宙用户创业者的身份生成过程研究
摘要
参考文献
2 蔡莉, 张玉利, 蔡义茹, 等. 创新驱动创业: 新时期创新创业研究的核心学术构念[J]. 南开管理评论,2021, 24(4): 217-224. DOI:10.3969/j.issn.1008-3448.2021.04.021
8 王文玉. 元宇宙的主要特征、社会风险与治理方案[J/OL]. 科学学研究, 2023: 1-14.https://doi.org/10.16192/j.cnki.1003-2053.20221102.002, 2022-11-03.
10 杨望, 徐慧琳, 魏志恒. 元宇宙创作者经济——一个理论分析框架[J/OL]. 新疆师范大学学报(哲学社会科学版), 2023: 1-11. https://doi.org/10.14100/j.cnki.65-1039/g4.20230210.001, 2023-02-13.
11 尹苗苗, 冯心莹, 刘鑫怡. 用户创业者的身份演化过程——基于身份建构视角的多案例研究[J/OL]. 南开管理评论, 2023: 1-24. http://kns.cnki.net/kcms/detail/12.1288.f.20230216.1219.008.html, 2023-02-20.
12 尹苗苗, 李纪莹. 反客为主: 领先用户如何成为创业者?[J/OL]. 外国经济与管理, 2023: 1-17. https://doi.org/10.16538/j.cnki.fem.20230111.401, 2023-04-13.
15 Barrera K G, Shah D. Marketing in the Metaverse: Conceptual understanding, framework, and research agenda[J]. Journal of Business Research,2023, 155: 113420. DOI:10.1016/j.jbusres.2022.113420
16 Biraglia A, Kadile V. The role of entrepreneurial passion and creativity in developing entrepreneurial intentions: Insights from American homebrewers[J]. Journal of Small Business Management,2016, 55(1): 170-188.
17 Brem A, Bilgram V, Marchuk A. How crowdfunding platforms change the nature of user innovation—from problem solving to entrepreneurship[J]. Technological Forecasting and Social Change,2019, 144: 348-360. DOI:10.1016/j.techfore.2017.11.020
18 Cardon M S, Wincent J, Singh J, et al. The nature and experience of entrepreneurial passion[J]. Academy of Management Review,2009, 34(3): 511-532. DOI:10.5465/amr.2009.40633190
19 Chandra Y, Leenders M A A M. User innovation and entrepreneurship in the virtual world: A study of second life residents[J]. Technovation,2012, 32(7-8): 464-476. DOI:10.1016/j.technovation.2012.02.002
20 Cheng X S, Zhang S, Fu S, et al. Exploring the metaverse in the digital economy: An overview and research framework[J]. Journal of Electronic Business & Digital Economics,2022, 1(1-2): 206-224.
21 Clarke J, Holt R. Imagery of ad-venture: Understanding entrepreneurial identity through metaphor and drawing[J]. Journal of Business Venturing,2017, 32(5): 476-497. DOI:10.1016/j.jbusvent.2017.06.001
22 Del Bosco B, Chierici R, Mazzucchelli A. User entrepreneurship in the video game industry: The role of communities[J]. Journal of Small Business and Enterprise Development,2020, 27(4): 681-701. DOI:10.1108/JSBED-07-2019-0252
23 Dwivedi Y K, Hughes L, Baabdullah A M, et al. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy[J]. International Journal of Information Management,2022, 66: 102542. DOI:10.1016/j.ijinfomgt.2022.102542
24 Hoang H, Gimeno J. Becoming a founder: How founder role identity affects entrepreneurial transitions and persistence in founding[J]. Journal of Business Venturing,2010, 25(1): 41-53. DOI:10.1016/j.jbusvent.2008.07.002
25 Jung Y, Pawlowski S. The meaning of virtual entrepreneurship in social virtual worlds[J]. Telematics and Informatics,2015, 32(1): 193-203. DOI:10.1016/j.tele.2014.07.002
26 Li X L, Zhang X Y, Liu Y, et al. The impact of artificial intelligence on users' entrepreneurial activities[J]. Systems Research and Behavioral Science,2022, 39(3): 597-608. DOI:10.1002/sres.2854
27 McMullen J S, Kier A S. You don’t have to be an entrepreneur to be entrepreneurial: The unique role of imaginativeness in new venture ideation[J]. Business Horizons,2017, 60(4): 455-462. DOI:10.1016/j.bushor.2017.03.002
28 Oo P P, Allison T H, Sahaym A, et al. User entrepreneurs’ multiple identities and crowdfunding performance: Effects through product innovativeness, perceived passion, and need similarity[J]. Journal of Business Venturing,2019, 34(5): 105895. DOI:10.1016/j.jbusvent.2018.08.005
29 Schweisfurth T G, Dharmawan M P. Does lead userness foster idea implementation and diffusion? A study of internal shopfloor users[J]. Research Policy,2019, 48(1): 289-297. DOI:10.1016/j.respol.2018.08.018
30 Srivastava S, Panda S, Williams W A. User-entrepreneurship and innovation: Does customer involvement and learning orientation matter?[J]. Journal of Business & Industrial Marketing,2022, 37(6): 1182-1196.
31 Weking J, Desouza K C, Fielt E, et al. Metaverse-enabled entrepreneurship[J]. Journal of Business Venturing Insights,2023, 19: e00375. DOI:10.1016/j.jbvi.2023.e00375
32 Yemenici A D. Entrepreneurship in the world of metaverse: Virtual or real?[J]. Journal of Metaverse,2022, 2(2): 71-82. DOI:10.57019/jmv.1126135
引用本文
尹苗苗, 李纪莹, 吴胜艳, 等. 元宇宙用户创业者的身份生成过程研究[J]. 外国经济与管理, 2023, 45(7): 53-70.
导出参考文献，格式为：
下一篇：元宇宙商业模式创新研究
