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77随着数字经济蓬勃发展，用户创新者的创业活动日益活跃，已成为激发全社会创业活力的重要力量。尽管现有研究表明用户创新者身份是影响创业行为的关键因素，但其身份异质性对创业行为的影响机制尚未得到充分揭示。本文基于社会身份理论，将用户创新者身份分为专业型身份、社群型身份和社会型身份，系统考察了用户创新者单一身份及不同身份交互对创业行为的作用机制。结果表明，用户创新者的专业型身份对创业行为有积极影响，社群型身份和社会型身份则对创业行为有消极影响；用户创新者专业型身份与社群型身份、专业型身份与社会型身份的交互作用均对创业行为具有积极影响。进一步发现，三类单一身份以及上述两种交互作用均通过创业机会识别影响创业行为。此外，用户创新者的社区跨越程度越高，越能将识别的创业机会转化为创业行为。本研究从社会身份视角揭示了用户创新向用户创业转化的内在机制，丰富了用户创业研究。
用户创新者身份如何影响创业行为？
摘要
参考文献
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引用本文
尹苗苗, 王晓楠, 冯心莹, 等. 用户创新者身份如何影响创业行为？[J]. 外国经济与管理, 2026, 48(9): 116-131.
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