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278数字化情境下，新创企业如何实现商业模式演化进而创造数字价值成为时代新命题。本文以影视文化产业的数据技术公司小土科技作为研究对象，采用纵向单案例研究方法，探究其作为新创企业在管理者认知驱动下，通过商业模式演化来推动影视产业数字价值创造的过程机制与路径。研究发现，新创企业商业模式演化主要包含功能、赋能和使能三个阶段，即以解决产业问题为导向，通过商业模式单点设计、商业模式线性延伸及商业模式组合构建来实现功能价值、提升协同价值和共创生态价值；其中，管理者认知模式的进阶是企业商业模式演化的深层动因。本文的主要贡献在于：立足数字经济与新创企业背景，形成了“产业问题—管理者认知—商业模式—数字价值创造”的理论逻辑，识别了不同类型管理者认知在构建商业模式中发挥的微观作用，为新创企业乃至全产业链数字化转型研究提供新见解，并加深对数字经济时代创业方法论的认识。
新创企业管理者认知驱动的商业模式演化与数字价值创造
摘要
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引用本文
邢小强, 刘丰, 何玮萱. 新创企业管理者认知驱动的商业模式演化与数字价值创造[J]. 外国经济与管理, 2026, 48(1): 18-35.
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