Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

The Effect of the Match between Celebrity Spokespersons and Victims on Donation

In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240527.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84

INNOVATION RESEARCH | F270

Bootlegging: A Literature Review and Prospects

Liu Weipeng, Jia Jianfeng, Yang Fu

Bootlegging refers to the behavior of employees who driving their innovative ideas underground in violation of organizational order and avoiding organizational review and supervision. This...

First published at: Apr 20, 2024

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doi:10.16538/j.cnki.fem.20230423.101

Foreign Economics & Management, Vol. 46, Issue 04, pp. 102 - 118

MARKETING | F270

Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

MARKETING | F270

The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option

Hu Chuming, Wu Zihao, Li Xinqian, et al

The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...

First published at: Jan 20, 2023

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doi:10.16538/j.cnki.fem.20220914.301

Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87

MARKETING | F270

Keep up or Give up Halfway? A Literature Review and Prospects of Consumer Perceived Goal Progress

Jiang Hongyan, Qin Yinyan, Sun Peizhen

With the development of mobile internet and big data, various health APPs and smart wearable products are becoming more popular during recent years. Consumers are more likely to monitor th...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20201115.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 106 - 122

营销 | F270

The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?

Dong Zerui, Du Jiangang, Meng Lu

With the implementation and promotion of the “Healthy China” strategy, health-related issues have received increasing attention from the corporate and academic communities. For...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191015.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83

The Role of the Media in Capital Market: Information Interpretation or Information Discovery?

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Journal of Finance and Economics, Vol. 41, Issue 12, pp. 72 - 83

Why Does Top Management Voluntarily Disclose the Information of Risks of Increasing Labor Costs? Evidence from Listed Companies in China

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Journal of Finance and Economics, Vol. 39, Issue 10, pp. 93 - 107

Regional Financial Harmonious Development and Analysis of Weakest Link Effect

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Journal of Finance and Economics, Vol. 36, Issue 10, pp. 49 - 60

企业政治关系研究前沿探析

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Foreign Economics & Management, Vol. 32, Issue 03, pp. 26 - 32