Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Secret Consumption: A Review and Prospects

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

The Effect of the Match between Celebrity Spokespersons and Victims on Donation

Zhu Huawei, Li Yanni, He Bin

In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240527.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84

MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

Shang Ziqi, Zhang Jing, Zhong Ke

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88

MARKETING | F270

Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes

Tang Fan, Hou Jundong, Zhou Rong

As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20230902.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 120 - 137

MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Cui Dengfeng, Li Jinxiu, Wang Haizhong

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

MARKETING | F270

Negatively-valenced Customer Engagement Research:A Review and Prospects

Zhu Liye, Yuan Denghua, Li Chunyu, et al

Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20231210.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133