Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand

In recent years, the development of live streaming e-commerce is in full swing, especially the Internet celebrity live streaming e-commerce has repeatedly created sales miracles. However, ...

First published at: May 20, 2023

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doi:10.16538/j.cnki.fem.20221102.301

Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152

| F270

Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects

Jia Weiwei, Bie Yongyue

With the rise of internet celebrity economy and the rapid development of diversified social media platforms, influencer marketing, as a new and efficient marketing strategy, has triggered ...

First published at: Jan 20, 2021

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doi:10.16538/j.cnki.fem.20201122.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 23 - 43

| F270

The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities

Zhou Yijin, Bai Meijiadai

Unlike the passive consumers depicted by the traditional theories of celebrity endorsement, nowadays it is the fan community that plays a crucial role especially in the process of new cele...

First published at: Jan 20, 2021

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doi:10.16538/j.cnki.fem.20200723.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22

| F270

Comply in Public but Oppose in Private? The Weaker’s Reactions in the Asymmetrical Power Channel: From the Perspective of Power Legitimacy

Zhang Hui, Zhang Jianyu, Wang Lilei

Most of the marketing channels have the characteristics of power asymmetry, among which the power of the weakers in quantity cannot be underestimated. However, the existing research of cha...

First published at: Nov 20, 2020

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doi:10.16538/j.cnki.fem.20200806.301

Foreign Economics & Management, Vol. 42, Issue 11, pp. 94 - 108

| F270

Impact of the Matching Effect Between Permission Time and Message Framing on Privacy Disclosure Willingness

Pan Ding, Xie Han

With the advent of the era of big data, consumers’ personal information is becoming more and more important to enterprises, which is the key to improve competitive advantages. Howeve...

First published at: Nov 20, 2020

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doi:10.16538/j.cnki.fem.20200817.301

Foreign Economics & Management, Vol. 42, Issue 11, pp. 81 - 93

| F270

Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory

Han Xiaoyi, Xu Zhengliang

With the booming development of e-commerce live broadcasting, e-commerce anchors, as the main body of this model, play an increasingly important role. However, due to the proliferation of ...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200820.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 62 - 75

| F270

Brand Architecture Strategy: Research Review and Prospects

Jiang Lianxiong, Zhu Huihuang, He Yun, et al

The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200720.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61

| F270

A Literature Review of the Effect and Mechanism of Gestalt Feature on Consumer Behavior

Ye Ziming, Liu Nan, Che Jingshang, et al

Gestalt feature is an important concept of Gestalt psychology, which refers to the organizational feature that can make the originally separated elements easy to be perceived as a good &ld...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.fem.20200721.301

Foreign Economics & Management, Vol. 42, Issue 09, pp. 63 - 75

| F270

Brand Meaning in Digital Era: Connotation, Research Topic and Prospect

Wang Xuedong, Chen Xiaoyu, Meng Jiajia

Brand is a collection of “meaning”. Different from brand positioning, which answers “who is the brand”, brand meaning mainly answers the fundamental question of &ld...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.fem.20200610.301

Foreign Economics & Management, Vol. 42, Issue 09, pp. 47 - 62

| F270

Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

Wu Na, Ning Changhui, Gong Xiaoxiao

With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...

First published at: Aug 01, 2020

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doi:10.16538/j.cnki.fem.20200511.301

Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95