Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88

SPECIAL ISSUE | F270

A Research on Metaverse Business Model Innovation

Song Wei, Liu Feng, Xing Xiaoqiang

As a rapidly developing new concept, the Metaverse has received extensive attention. The existing literature believes that the Metaverse has an important impact on the economy, society and...

First published at: Jul 20, 2023

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doi:10.16538/j.cnki.fem.20230608.101

Foreign Economics & Management, Vol. 45, Issue 07, pp. 18 - 35

| D912.294

Enhancing the New Mechanism of Digital Cultural Consumption: FCS Research Framework, Three Dimensions, and Key Areas for Improvement

Hua Jian

President Xi Jinping gave important instructions on promoting ideological and cultural work, proposing the requirement of “seven focuses”. One of them is to focus on promoting the prospe...

First published at: Dec 01, 2023

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doi:10.16538/j.cnki.jsufe.2023.06.002

Journal of Shanghai University of Finance and Economics, Vol. 25, Issue 06, pp. 15 - 27

INNOVATION RESEARCH | F270

Scientific and Technological Achievement Transformation: A Literature Review and Prospects

Li Xiaohua, Li Jizhen, Yang Ruoxin

Through the scientific retrieval on Web of Science and CNKI, we search the high-impact journals and obtain 143 English documents and 191 Chinese documents. After careful reading of each li...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20221108.401

Foreign Economics & Management, Vol. 45, Issue 04, pp. 119 - 136

SPECIAL ISSUE | F270

How does Metaverse Innovate the Enterprise Context? A Dual Case Study of Disney and Mihoyo

Wang Jing, Bai Changhong, Tuo Yanzheng, et al

The cluster breakthrough of Metaverse technology will profoundly change the way of production and life of human beings. At present, researches on enterprise context innovation are short of...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20230209.103

Foreign Economics & Management, Vol. 45, Issue 03, pp. 70 - 85

MARKETING | F270

Computational Advertising Research from the Perspective of Psychological Synergy: Review and Outlook

Liu Tong, Huang Minxue, Yu Zhengdong

Computational advertising is defined as a broad, data-driven advertising approach relying on or facilitated by enhanced computing capabilities, mathematical models / algorithms, and the te...

First published at: Jul 20, 2022

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doi:10.16538/j.cnki.fem.20220429.303

Foreign Economics & Management, Vol. 44, Issue 07, pp. 101 - 125

| F270

Research on the User Experience-based Context of Business Model: Toward a Value Creation & Delivery Perspective

Li Honglei, Liu Jianli

Context, as an important aspect of business model innovation, is increasingly valued by academics and businesses. Under the background of deep integration of the internet digital technolog...

First published at: Jun 01, 2020

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doi:10.16538/j.cnki.fem.20200507.102

Foreign Economics & Management, Vol. 42, Issue 06, pp. 20 - 37

| F270

Contextual Marketing in the Mobile Internet Environment: A Literature Review and Prospects

Yu Ping

Contextual marketing is defined as to communicate with consumers based on contextual information analysis with the support of mobile internet and contextual technology forces. The purpose ...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.001

Foreign Economics & Management, Vol. 41, Issue 05, pp. 3 - 16

A Literature Review of Customer-to-customer Interaction and Prospects

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Foreign Economics & Management, Vol. 37, Issue 12, pp. 73 - 85

A Review of Researches on Servicescape and Future Prospects

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Foreign Economics & Management, Vol. 35, Issue 04, pp. 62 - 70