Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both supply and demand aspects of the industry. Despite witnessing a thriving emergence of immersive-experience-focused business models at an operational level in China, there is still a lack of scholarly research addressing this topic. This paper adopts a single case study method to conduct an in-depth analysis of representative immersive experience scenes, exploring the construction process and mechanisms. The study reveals that immersive experience scenes take shape in a tripartite structure consisting of the environment layer, interaction layer, and core layer, across the three phases of experience space generation, interactive interface establishment, and simulated society construction. Furthermore, based on the process and characteristics of each phase in constructing immersive experience scenes, it uncovers the underlying mechanism of trigger–power core–sustainable mechanism behind this phenomenon. At the theoretical level, this paper answers the core questions of how to construct immersive experience scenes and how the scenes bring immersion through case analysis and discussion, enriching and expanding the research on the immersion theory and the scene theory. At the practical level, the conclusions can help enterprises build immersive experience scenes with their resources and technologies, and help them achieve business goals while maintaining sustainable relationships with consumers.