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【With the same tag:【immersive experience】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88

| G124

Immersive Experience：A New Business Format of the Integration of Culture and Technology

Hua Jian, Chen Qinghe

Immersive experience is a new business format formed by the integration of culture and technology, and it is also an emerging style with cutting-edge and growth in the cultural industry. W...

First published at: Oct 01, 2019

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doi:10.16538/j.cnki.jsufe.2019.05.002

Journal of Shanghai University of Finance and Economics, Vol. 21, Issue 05, pp. 18 - 32

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