Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes

As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...

First published at: Aug 20, 2024

View: HTML | PDF | Download PDF(1443.1 KB) | ESI

doi:10.16538/j.cnki.fem.20230902.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 120 - 137

| F270

Does Upstream and Downstream Digital Transformation Realize Value Co-creation? Micro Evidence Based on Digital Spillover

Wang Jiao

The real rate of return of the digital economy as a whole includes not only the direct increase in productivity brought about by digital investment, but also the additional economic benefi...

First published at: Oct 01, 2024

View: HTML | PDF | Download PDF(1042.8 KB) | ESI

doi:10.16538/j.cnki.jsufe.2024.05.007

Journal of Shanghai University of Finance and Economics, Vol. 26, Issue 05, pp. 92 - 106

SPECIAL TOPIC | F270

How do Digital Platform Enterprises Realize Value Creation? A Comparative Case Study of Yowant Network and Haier Smart Home

Ma Hongjia, Lin Yue

In order to further explore the theoretical issues of the value creation mechanisms of digital platform enterprises, this paper adopts a comparative case study of Yowant Network and Haier ...

First published at: Sep 20, 2023

View: HTML | PDF | Download PDF(1330.6 KB) | ESI

doi:10.16538/j.cnki.fem.20230201.402

Foreign Economics & Management, Vol. 45, Issue 09, pp. 22 - 37

MARKETING | F270

Identification of Customer Engagement Capability: Connotation, Methods and Strategies

Li Qiang, Weng Zhigang, Gao Dinghui

In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...

First published at: Jun 20, 2021

View: HTML | PDF | Download PDF(905.7 KB) | ESI

doi:10.16538/j.cnki.fem.20210306.301

Foreign Economics & Management, Vol. 43, Issue 06, pp. 27 - 42

| F270

The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities

Zhou Yijin, Bai Meijiadai

Unlike the passive consumers depicted by the traditional theories of celebrity endorsement, nowadays it is the fan community that plays a crucial role especially in the process of new cele...

First published at: Jan 20, 2021

View: HTML | PDF | Download PDF(1346.4 KB) | ESI

doi:10.16538/j.cnki.fem.20200723.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22

理论前沿 | F270

Co-Creation or Co-Destruction？A Literature Review of Mobile Information Technologies’ Impact on Tourism Experience Value

Hua Chenggang, Bai Changhong, Zhang Hui

Mobile information technologies are found to assist, strengthen and create new travel experiences, however, the role of which is not always positive. In some circumstances, it may cause a ...

First published at: Feb 01, 2020

View: HTML | PDF | Download PDF(1129.6 KB) | ESI

doi:10.16538/j.cnki.fem.20190926.008

Foreign Economics & Management, Vol. 42, Issue 02, pp. 137 - 152

| F270

A Literature Review and Prospects of Customer-Enterprise Social Value Co-creation

Jiao Juanni, Fan Jun

Social value co-creation refers to the management process and action of an enterprise to cooperate with its stakeholders related to its sustainable development goals, to identify value goa...

First published at: Feb 01, 2019

View: HTML | PDF | Download PDF(732.8 KB) | ESI

doi:10.16538/j.cnki.fem.2019.02.006

Foreign Economics & Management, Vol. 41, Issue 02, pp. 72 - 83

| F270

The Connotation and Evaluation Index of Organizational Core Values: A Multi-case Study Based on Value Co-creation

Liu Fanglong, Qiu Weinian, Zeng Chuhong

In the era of value co-creation, the organization and its customers create values together. This also requires the organization to focus on the resonance of values between its customers an...

First published at: Jan 01, 2019

View: HTML | PDF | Download PDF(749.3 KB) | ESI

doi:10.16538/j.cnki.fem.2019.01.007

Foreign Economics & Management, Vol. 41, Issue 01, pp. 86 - 101

| F270

Value Co-destruction Research: Origin, Present and Prospect

Chen Wei, Wu Zongfa, Xu Ju

Value co-destruction refers to the fact that at least one party’s welfare decreases due to resource misuse in the process of value formation, which means that not only positive outpu...

First published at: Jun 01, 2018

View: HTML | PDF | Download PDF(907.6 KB) | ESI

doi:10.16538/j.cnki.fem.2018.06.004

Foreign Economics & Management, Vol. 40, Issue 06, pp. 44 - 58

| F270

Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity

Sun Yongbo, Ding Yixin, Wang Yong

The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...

First published at: Apr 01, 2018

View: HTML | PDF | Download PDF(866.7 KB) | ESI

doi:10.16538/j.cnki.fem.2018.04.010

Foreign Economics & Management, Vol. 40, Issue 04, pp. 125 - 139