It has become an inevitable choice for new energy vehicle enterprises to adapt to the development of the digital economy by constructing a digital service system and enhancing dynamic capabilities to promote consumer participation in value co-creation. Based on the survey data from the Chinese and European markets, this paper empirically analyzes the paths through which new energy vehicle enterprises enhance dynamic capabilities and achieve consumer value co-creation via digital servitization transformation. Focusing on the connection between enterprises and consumers, the study explores the differentiated paths and underlying reasons in the Chinese and European markets, providing valuable insights for Chinese new energy vehicle enterprises to enhance their overseas competitiveness. The findings reveal that digital servitization significantly promotes consumer value co-creation in both markets and affects its effects through dynamic capabilities. However, the performance of dynamic capabilities varies between the two markets, with cross-cultural differences playing a partial moderating role. This paper has the following innovations: First, it expands the research dimensions of digital servitization and reveals its mechanisms for linking consumers to value co-creation. Second, it analyzes the differentiated effects of digital servitization on value co-creation through dynamic capabilities by comparing the Chinese and European markets. Third, it uncovers the moderating role of cross-cultural differences, and identifies cross-cultural variables in the Chinese and European markets and their differentiated moderating paths in the relationship between digital servitization and value co-creation. This paper provides theoretical support and practical insights for enterprises to implement value co-creation practices in diversified markets.