国外关系营销导向研究前沿探析
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外国经济与管理 2008 年 第 30 卷第 12 期, 页码：39 - 44
摘要
参考文献
摘要
在过去的十年里,有关关系营销导向建构的研究尤其是实证研究成为西方营销学界探讨的热点。本文对国外现有关系营销导向理论文献中的若干核心研究方向及其主要成果进行了述评,包括关系营销导向的内涵、测量、原因变量以及关系营销导向与企业绩效的关系等,并对关系营销导向理论的未来研究趋势进行了初步探讨。
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[20]Haugland,Sven A.Factors influencing the duration of international buyer-seller relationships[J].Journal of Business Research,1999,46(3):273-280.
[2]Ambler,Ti m,and Styles,Chris.The future of relational researchininternational marketing:Constructs and conduits[J].Interna-tional Marketing Review,2000,17(6):492-508.
[3]Wong,Y H,and Chan,Ricky Yee-kwong.Relationship marketingin China:Guanxi,favouritismand adaptation[J].Journal of Bus-iness Ethics,1999,22(2):107-118.
[4]Arias,J T G.Arelationship marketing approach to guanxi[J].European Journal of Marketing,1998,32(1/2):145-156.
[5]Fan,Ying.Guanxi’s consequences:Personal gains at social cost[J].Journal of Business Ethics,2002,38:371-380.
[6]Kotler,P.Marketing’s new paradigm:What’s really happening out there[J].Planning Review,1992,20(5):50-52.
[7]Gronroos,C.From marketing mix to relationship marketing:Towards a paradigm shift in marketing[J].Management Decision,1994,32(2):4-20.
[8]Gummesson,E.Total relationship marketing,rethinking marketing management:From4Ps to30Rs[M].Oxford:Butterworth-Heinemann,1999.
[9]Sheth,J N,and Parvatiyar,A.The evolution of relationship marketing[J].International Business Review,1995,4(4):397-418.
[10]Sin,L Y M,Tse,A C B,Yau,O H M,Chow,R P M,and Lee,J S Y.Market orientation,relationship marketing orientation,and business performance:The moderating effects of economic ideology and industry type[J].Journal of International Marketing,2005a,13(1):36-57.
[11]Sin,L Y M,Tse,A C B,Yau,O H M,Chow,R P M,Lee,J S Y,and Lau,L B Y.Relationship marketing orientation:Scale development and cross-cultural validation[J].Journal of Business Research,2005b,58(2):185-194.
[12]Yau,O H M,McFetridge,P R,Chow,R P M,and Lee,J S Y.Is relationship marketingfor everyone?[J].European Journal ofMarketing,2000,34(9/10):1111-1127.
[13]Vishal Kashyap,urea Helena Puga Ribeiro,Anthony Asare,and Thomas G Brashear.Developing sales force relationalism:The role of distributive and procedural justice[J].Journal of Personal Selling&Sales Management,2007,27(3):235-245.
[14]Brashear,Thomas,James S Boles,Danny N Bellenger,and Charles M Brooks.An empirical test of trust building processes and outcomes in sales manager-salesperson relationships[J].Journal of the Academy of Marketing Science,2003,31(2):189-200.
[15]Gronroos,C.Relationship marketing:The strategy continuum[J].Journal of the Academy of Marketing Science,1995,23(4):252-255.
[16]M ller,K,and Halinen,A.Relationship marketing theory:Its roots and direction[J].Journal of Marketing Management,2000,16:29-54.
[17]Van Zyl,HJ C,and Mathur-Hel m,B.Exploring a conceptual model,based on the combined effects of entrepreneurial leadership,market orientation and relationship marketing orientation on South Africa’s small tourism business performance[J].South African Journal of Business Management,2007,38(2):17-24.
[18]Goleman,D.What makes a leader?[J].Harvard Business Review,1998,76(6):93-102.
[19]Crosby,Lawrence A,Evans,Kenneth R,and Cowles,Deborah.Relationship qualityin services selling:Aninterpersonal influence perspective[J].Journal of Marketing,1990,54(Jul.):68-81.
[20]Haugland,Sven A.Factors influencing the duration of international buyer-seller relationships[J].Journal of Business Research,1999,46(3):273-280.
引用本文
李颖灏. 国外关系营销导向研究前沿探析[J]. 外国经济与管理, 2008, 30(12): 39–44.
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