渠道投机治理机制研究新进展评介
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外国经济与管理 2006 年 第 28 卷第 07 期, 页码：31 - 38
摘要
参考文献
摘要
渠道投机及其治理作为影响渠道健康运行和渠道绩效的关键因素,引起了营销学界和实务界的广泛关注。本文对国外渠道投机治理的最新研究成果进行了梳理,首先介绍了不同类型的渠道投机治理机制;然后分别论述了渠道投机治理机制选择的互补观和替代观之间的联系和区别;接着对渠道投机治理机制选择的制度观和情境观进行了比较和总结;最后论述了对我国渠道投机治理研究的启示,并对我国的未来研究进行了展望。
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[2]Wuyts Stefan,and Geyskens Inge.The formation of buyer-supplier relationships:detailed contract drafting and closepartner selection[J].Journal of Marketing,2005,69(4):103-117.
[3]Brown,James R,Chekitan S Dev,and Dong-Jin Lee.Managing marketing channel opportunism:the efficacy of alterna-tive governance mechanisms[J].Journal of Marketing,2000,64(Apr.):51-65.
[4]Wathne,Kenneth H,and Heide,Jan B.Opportunism interfirm relationships:firms,outcomes and solutions[J].Journalof Marketing,2000,64(Oct.):36-51.
[5]Stump,Rodney L,and Jan B,Heide.Controlling supplier opportunism in industrial relationships[J].Journal of Market-ing Research,1996,33(Nov.):431-441.
[6]Dutta,Shantanu,Mark Bergen,and George John.The governance of exclusive territories when dealers can bootleg[J].Marketing Science,1994,13(1):83-99.
[7]Cannon,Joseph P,Ravi S Achrol,and Gregory T Gundlach.Contracts,norms,and plural form governance[J].Journalof the Academy of Marketing Science,2000,28(2):180-94.
[8]Williamson,Oliver E.Comparative economic organization:the analysis of discrete structural alternatives[J].Adminis-trative Science Quarterly,1991,36(2):269-296.
[9]Heide,Jan B,and George John.Do norms matter in marketing relationships?[J].Journal of Marketing,1992,56(Apr.):32-44.
[10]Weitz,Barton A,and Sandy D Jap.Relationship marketing and distribution channels[J].Journal of the Academy ofMarketing Science,1995,23(Fal.):305-320.
[11]Heide,Jan B.Plural governance in industrial purchasing[J].Journal of Marketing,2003,67(Oct.):18-29.
[12]Bradach,Jeffrey L,and Robert G Eccles.Price,authority,trust:from ideal types to plural forms[J].Annual Reviewof Sociology,1989,15:97-118.
[13]Poppo,Laura,and Todd Zenger.Do formal contracts and relational governance function as substitutes or complements[J].Strategic Management Journal,2002,23(May):707-725.
[14]Dyer,Jeffery H,and Harbir Singh.The relational view:cooperative strategy and sources of inter-organizational compet-itive advantage[J].Academy of Management Review,1998,23(4):660-679.
[15]Ghoshal,Summantra,and Peter Moran.Bad for practice:a critique of the transaction cost theory[J].Academy of Man-agement Journal,1996,21(1):13-47.
[16]Bernheim B D,and Whinston M D.Incomplete contracts and strategic ambiguity[J].American Economic Review,1998,88:902-932.
[17]Uzzi B.Social structure and competition in inter-firm networks:the paradox of embededness[J].Administrative ScienceQuarterly,1997,42:35-67.
[18]Keysuk,Kim,and Chang Ho.On distributor commitment in marketing channels for industry products:contrast be-tween the United States and Japan[J].Journal of International Marketing,2002,10(2):72-97.
[19]S Tamer Cavusgil,Seyda Deligonul,and Chun Zhang.Curbing foreign distributor opportunism:an examination oftrust,contracts,and the legal environment in international channel relationships[J].Journal of International Marketing,2004,12(2):7-27.
[20]Rubin,Rebecca B,Carlos Fernandez Collado,and Roberto Hernandez-Sampieri.A cross-cultural examination of inter-personal communication motives in Mexico and the United States[J].International Journal of Intercultural Relations,1992,16(2):145-57.
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高维和, 黄沛, 王震国. 渠道投机治理机制研究新进展评介[J]. 外国经济与管理, 2006, 28(7): 31–38.
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