顾客感知价值驱动因素研究新进展
外国经济与管理 2006 年 第 28 卷第 07 期, 页码:39 - 45
摘要
参考文献
[1]Woodruff,R B.Customer value:the next source for competitive advantage[J].Journal of the Academy of MarketingScience,1997,25(2):139-153.
[2]Ravald A,and Gronroos C.The value concept and relationship marketing[J].European Journal of Marketing,1996,30(2):19-30.
[3]Flint D J,Woodruff R B,and Gardial S F.Customer value change in industrial marketing relationships:a call for newstrategies and research[J].Journal of Industrial Marketing Management,1997,26(2):163-175.
[4]Jozee Lapierre.Customer-perceived value in industrial contexts[J].Journal of Business&Industrial Marketing,2000,15(2):122-140.
[5]Wolfgang Ulaga,and Samir Chacour.Measuring customer-perceived value in business markets[J].Journal of IndustrialMarketing Management,2001,30(2):525-540.
[6]Melnyk S A,and Christensen R T.Value-driven process management:using value to improve processes[R].Nashville,Proceedings of the 41st International APICS Conference,1998:466-470.
[7]Zeithaml V,Parasuraman A,and Berry L L.Delivering quality service,balancing customer perceptions and expectations[M].New York:The Free Press,1990:30-32.
[8]Monroe K B.Pricing-making profitable decisions[M].New York:McGraw Hill,1991:25-27.
[9]Anderson J C,Jain C,and Chintaguntel P K.Customer value assessment in business markets[J].Journal of Business-to-Business Marketing,1993,1(1):3-30.
[10]Woodruff R B,and Gardial S F.Know your customer:new approaches to customer value and satisfaction[M].Cam-bridge:Blackwell,1996:54-59.
[11]Parasuraman A.The impact of technology of the quality-value-loyalty chain:a research agenda[J].Journal of the Acad-emy of Marketing Science,2000,28(1):156-174.
[12]Parasuraman,A.Reflections on gaining competitive advantage through customer value[J].Journal of the Academy ofMarketing Science,1997,25(2):154-161.
[13]Berry,Leonard L.Cultivating service brand equity[J].Journal of the Academy of Marketing Science,2000,28(1):128-137.
[14]Flint,D J,Woodruff,R B,and Gardial S F.Exploring the phenomenon of customer,desired value change in a business-to-business context[J].Journal of Marketing,2002,66(10):102-117.
[15]Huber,Frank,and Herrmann A.The role of customer value in arriving at an assessment of satisfaction:results of acausal analytic study[J].Developments in Marketing Science,2000,30(1):110-115.
[16]Lichtenthal P J,Wilson D T,and Long M M.Scientific contributions to the field from the Journal of Business-to BusinessMarketing[J].Journal of Business Research,1997,38(2):211-233.
[2]Ravald A,and Gronroos C.The value concept and relationship marketing[J].European Journal of Marketing,1996,30(2):19-30.
[3]Flint D J,Woodruff R B,and Gardial S F.Customer value change in industrial marketing relationships:a call for newstrategies and research[J].Journal of Industrial Marketing Management,1997,26(2):163-175.
[4]Jozee Lapierre.Customer-perceived value in industrial contexts[J].Journal of Business&Industrial Marketing,2000,15(2):122-140.
[5]Wolfgang Ulaga,and Samir Chacour.Measuring customer-perceived value in business markets[J].Journal of IndustrialMarketing Management,2001,30(2):525-540.
[6]Melnyk S A,and Christensen R T.Value-driven process management:using value to improve processes[R].Nashville,Proceedings of the 41st International APICS Conference,1998:466-470.
[7]Zeithaml V,Parasuraman A,and Berry L L.Delivering quality service,balancing customer perceptions and expectations[M].New York:The Free Press,1990:30-32.
[8]Monroe K B.Pricing-making profitable decisions[M].New York:McGraw Hill,1991:25-27.
[9]Anderson J C,Jain C,and Chintaguntel P K.Customer value assessment in business markets[J].Journal of Business-to-Business Marketing,1993,1(1):3-30.
[10]Woodruff R B,and Gardial S F.Know your customer:new approaches to customer value and satisfaction[M].Cam-bridge:Blackwell,1996:54-59.
[11]Parasuraman A.The impact of technology of the quality-value-loyalty chain:a research agenda[J].Journal of the Acad-emy of Marketing Science,2000,28(1):156-174.
[12]Parasuraman,A.Reflections on gaining competitive advantage through customer value[J].Journal of the Academy ofMarketing Science,1997,25(2):154-161.
[13]Berry,Leonard L.Cultivating service brand equity[J].Journal of the Academy of Marketing Science,2000,28(1):128-137.
[14]Flint,D J,Woodruff,R B,and Gardial S F.Exploring the phenomenon of customer,desired value change in a business-to-business context[J].Journal of Marketing,2002,66(10):102-117.
[15]Huber,Frank,and Herrmann A.The role of customer value in arriving at an assessment of satisfaction:results of acausal analytic study[J].Developments in Marketing Science,2000,30(1):110-115.
[16]Lichtenthal P J,Wilson D T,and Long M M.Scientific contributions to the field from the Journal of Business-to BusinessMarketing[J].Journal of Business Research,1997,38(2):211-233.
引用本文
白琳, 陈圻. 顾客感知价值驱动因素研究新进展[J]. 外国经济与管理, 2006, 28(7): 39–45.
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