西方顾客感知价值探测方法评介
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外国经济与管理 2007 年 第 29 卷第 02 期, 页码：24 - 30
摘要
参考文献
摘要
本文通过对国外顾客感知价值研究文献的梳理,对经典和最新的顾客感知价值探测方法进行了介绍,并在此基础上对各种探查方法和描述方法进行了评价,最后提出了未来的研究方向。
[1]Thorne,K,and Smith,M.Competitive advantage in world class organization[J].Management Accounting,2000,78(3):22-26.
[2]Zeithaml,V.Consumer perceptions of price,quality and value:A means-end model and synthesis of evidence[J].Journal of Marketing,1988,52(7):2-22.
[3]Woodruff,R B.Customer value:The next source for competitive advantage[J].Journal of the Academy of Marketing Science,1997,25(2):139-153.
[4]Flint,D J,Woodruff,R B,and Gardial,S F.Exploring the phenomenon of customers,desired value change in a business-to-businesscontext[J].Journal of Marketing,2002,66(10):102-117.
[5]Zeithaml,V,Parasuraman,A,and Berry,L.Delivering quality service,balancing customer perceptions and expectations[M].NewYork:The Free Press,1990:30-32.
[6]Jozee Lapierre.Customer-perceived value in industrial contexts[J].Journal of Business&Industrial Marketing,2000,15(2):122-140.
[7]Ulage Wolfgang,and Eggert Andreas.Value-based differentiation in business relationships:Gaining and sustaining key supplier sta-tus[J].Journal of Marketing,2006,70(1):119-136.
[8]Woodruff,R B,and Gardial,S F.Know your customer:New approaches to customer value and satisfaction[M].Cambridge:Black-well,1996:54-59.
[9]Flint,D J,and Woodruff,R B.The initiators of change in customers’desired value[J].Journal of Industrial Marketing Management,2001,30(4):102-117.
[10]Gale,T B.Managing customer value:Creating quality and service that customers can see[M].NY:Free Press,1994:28-34.
[11]Ulage Wolfgang.Customer value in business market—an agenda for inquiry[J].Journal of Industrial Marketing Management,2001,30(2):315-319.
[12]Alpert,M I.Identification of determinant attributes:A comparison of methods[J].Journal of Marketing,1971,8(4):184-191.
[13]Woodruff,R B.Serving the marketing discipline through journal reviews[J].Journal of the Academy of Marketing Science,2003,31(3):327-330.
[14]Frochot,I,and Hughes,H.HISTOQUAL:The development of a historic houses assessment scale[J].Tourism Management,2000,21(2):157-167.
[15]Moller,K E,and Torronen,P.Business suppliers’value creation potential:A capability based analysis[J].Industrial MarketingManagement,2003,32(2):109-118.
[16]Ulage Wolfgang.Capturing value creation in business relationship:A customer perspective[J].Industrial Marketing Management,2003,32(4):677-693.
[17]Ulage Wolfgang.Relationship value in business markets:The construct and its dimensions[J].Journal of Business-to-Business Mar-keting,2005,12(1):73-99.
[18]Hogan,J E.Expected relationship value:A construct,a methodology for measurement,and a modeling technique[J].Industrial Mar-keting Management,2001,30(3):339-351.
[19]Eggert Andreas,Ulage Wolfgang,and Schultz Franziska.Value creation in the relationship life cycle:A quasi-longitudinal analysis[J].Industrial Marketing Management,2006,35(1):20-27.
[20]Beverland,Michael,and Lockshin,Larry.A longitudinal study of customers’desired value change in business-to-business markets[J].Industrial Marketing Management,2003,32(4):653-666.
[2]Zeithaml,V.Consumer perceptions of price,quality and value:A means-end model and synthesis of evidence[J].Journal of Marketing,1988,52(7):2-22.
[3]Woodruff,R B.Customer value:The next source for competitive advantage[J].Journal of the Academy of Marketing Science,1997,25(2):139-153.
[4]Flint,D J,Woodruff,R B,and Gardial,S F.Exploring the phenomenon of customers,desired value change in a business-to-businesscontext[J].Journal of Marketing,2002,66(10):102-117.
[5]Zeithaml,V,Parasuraman,A,and Berry,L.Delivering quality service,balancing customer perceptions and expectations[M].NewYork:The Free Press,1990:30-32.
[6]Jozee Lapierre.Customer-perceived value in industrial contexts[J].Journal of Business&Industrial Marketing,2000,15(2):122-140.
[7]Ulage Wolfgang,and Eggert Andreas.Value-based differentiation in business relationships:Gaining and sustaining key supplier sta-tus[J].Journal of Marketing,2006,70(1):119-136.
[8]Woodruff,R B,and Gardial,S F.Know your customer:New approaches to customer value and satisfaction[M].Cambridge:Black-well,1996:54-59.
[9]Flint,D J,and Woodruff,R B.The initiators of change in customers’desired value[J].Journal of Industrial Marketing Management,2001,30(4):102-117.
[10]Gale,T B.Managing customer value:Creating quality and service that customers can see[M].NY:Free Press,1994:28-34.
[11]Ulage Wolfgang.Customer value in business market—an agenda for inquiry[J].Journal of Industrial Marketing Management,2001,30(2):315-319.
[12]Alpert,M I.Identification of determinant attributes:A comparison of methods[J].Journal of Marketing,1971,8(4):184-191.
[13]Woodruff,R B.Serving the marketing discipline through journal reviews[J].Journal of the Academy of Marketing Science,2003,31(3):327-330.
[14]Frochot,I,and Hughes,H.HISTOQUAL:The development of a historic houses assessment scale[J].Tourism Management,2000,21(2):157-167.
[15]Moller,K E,and Torronen,P.Business suppliers’value creation potential:A capability based analysis[J].Industrial MarketingManagement,2003,32(2):109-118.
[16]Ulage Wolfgang.Capturing value creation in business relationship:A customer perspective[J].Industrial Marketing Management,2003,32(4):677-693.
[17]Ulage Wolfgang.Relationship value in business markets:The construct and its dimensions[J].Journal of Business-to-Business Mar-keting,2005,12(1):73-99.
[18]Hogan,J E.Expected relationship value:A construct,a methodology for measurement,and a modeling technique[J].Industrial Mar-keting Management,2001,30(3):339-351.
[19]Eggert Andreas,Ulage Wolfgang,and Schultz Franziska.Value creation in the relationship life cycle:A quasi-longitudinal analysis[J].Industrial Marketing Management,2006,35(1):20-27.
[20]Beverland,Michael,and Lockshin,Larry.A longitudinal study of customers’desired value change in business-to-business markets[J].Industrial Marketing Management,2003,32(4):653-666.
引用本文
白琳, 陈圻. 西方顾客感知价值探测方法评介[J]. 外国经济与管理, 2007, 29(2): 24–30.
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