企业声誉定义及测量研究综述
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外国经济与管理 2004 年 第 26 卷第 09 期, 页码：25 - 30
摘要
参考文献
摘要
各类学术文献普遍认为 ,企业声誉这种无形资产能够为企业不断创造利润。虽然企业声誉非常重要 ,但学术界一直未就如何测量企业声誉这一问题达成一致。本文介绍了企业声誉定义和测量技术的发展状况。
[1]Dunbar,RogerL .M .&Schwalbach,Joachim.CorporateReputationandPerformanceinGermany[J].CorporateReputationReview,2001,3:115-123.
[2]Fombrun,CharlesJ .&vanRiel,Cees.TheReputationalLandscape[J]CorporateReputationReview,1998,1:5-14.
[3]Gotsi,M .&Wilson,A .M ..CorporateReputation:SeekingaDefinitionCorporateCommunications[J].AnInternationalJournal,2001,6(1):24-30.
[4]Gray,EdmundR .&Ballmer,JohnM .T ..ManagingCorporateImageandCorporateReputation[J].LongRangePlanning,1998,31:695-702.
[5]Mahon,J .F ..CorporateReputation:AResearcgAgendaUsingStrategyandStakeholderLiterature[J].BusinessandSociety,2002,41(4):415-447.
[6]Mahon,J .F .&StevenL .Wartick.DealingwithStakeholders:HowReputation,CredibilityandFramingInfuluencetheGame[J].CorporateReputationReview,2003,6(1):19-35.
[7]ManfredSchwaiger.ComponentsandParametersofCorporateReputation:AnEmpiricalStudy[J].SchmalenbachBusinessRe view,2004,56(1):46-72.
[8]Nakra,Prema.CorporateReputationManagement:“CRM”withaStrategicTwist[J].PublicRelationsQuarterly,2000,45(2):35-42.
[9]Roberts,PeterW .&Dowling,GrahamR ..CorporateReputationandSustainedSuperiorFinancialPerformance[J].StrategicManagementJournal,2002,23:1077-1093.
[2]Fombrun,CharlesJ .&vanRiel,Cees.TheReputationalLandscape[J]CorporateReputationReview,1998,1:5-14.
[3]Gotsi,M .&Wilson,A .M ..CorporateReputation:SeekingaDefinitionCorporateCommunications[J].AnInternationalJournal,2001,6(1):24-30.
[4]Gray,EdmundR .&Ballmer,JohnM .T ..ManagingCorporateImageandCorporateReputation[J].LongRangePlanning,1998,31:695-702.
[5]Mahon,J .F ..CorporateReputation:AResearcgAgendaUsingStrategyandStakeholderLiterature[J].BusinessandSociety,2002,41(4):415-447.
[6]Mahon,J .F .&StevenL .Wartick.DealingwithStakeholders:HowReputation,CredibilityandFramingInfuluencetheGame[J].CorporateReputationReview,2003,6(1):19-35.
[7]ManfredSchwaiger.ComponentsandParametersofCorporateReputation:AnEmpiricalStudy[J].SchmalenbachBusinessRe view,2004,56(1):46-72.
[8]Nakra,Prema.CorporateReputationManagement:“CRM”withaStrategicTwist[J].PublicRelationsQuarterly,2000,45(2):35-42.
[9]Roberts,PeterW .&Dowling,GrahamR ..CorporateReputationandSustainedSuperiorFinancialPerformance[J].StrategicManagementJournal,2002,23:1077-1093.
引用本文
徐金发, 刘靓. 企业声誉定义及测量研究综述[J]. 外国经济与管理, 2004, 26(9): 25–30.
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