消费者文化理论的产生背景、理论框架及研究进展述评
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外国经济与管理 2014 年 第 36 卷第 01 期, 页码：29 - 37
摘要
参考文献
摘要
消费者文化理论自2005年提出以来,引起了学者们的热议。八年来,该理论获得了长足的发展,已成为消费者行为研究的主要内容之一。而国内学者目前对该领域关注较少,缺乏相应的文献来对该理论进行整体性的介绍。有鉴于此,本文通过对相关文献的回顾,介绍了消费者文化理论的产生背景、理论框架以及最新的研究进展,最后对该理论及其发展进行了评析,并结合我国的相关消费行为对未来研究方向进行了展望,以期促进国内学者对该理论的关注,推动本土的该领域研究。
[1]Arnould E and Thompson C.Consumer culture theory(CCT):Twenty years of research[J].Journal of Consumer Research,2005,31(4):868-882.
[2]Arnould E and Thompson C.Consumer culture theory(and we really mean theoretics?):Dilemmas and opportunities posed by an academic branding strategy[A].Belk R W and Sherry J F(Eds.).Research in consumer behavior[C].Oxford,U K:Elsevier,JAI,2007,11:3-22.
[3]Barrios A,Piacentini M G and Salciuviene L.Your life when you’ve got everything is different”:Forced transformations and consumption practices[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:129-149.
[4]Bell D.The cultural contradictions of capitalism[J].Journal of Aesthetic Education,1972,6(1/2):11-38.
[5]Bradford T W,Grier S A and Henderson G R.Gifts and gifting in online communities[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:29-46.
[6]Gammoh B S,Koh A C and Okoroafo S C.Consumer culture brand positioning strategies:An experimental investigation[J].Journal of Product&Brand Management,2011,20(1):48-57.
[7]Giesler M.Conflict and compromise:Drama in marketplace evolution[J].Journal of Consumer Research,2008,34(6):739-753.
[8]Gillard,Del Bucchia.When online recycling enable givers escape the tensions of the gift economy[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:47-65.
[9]Holt D B.Why do brands cause trouble?A dialectical theory of consumer culture and branding[J].Journal of Consumer Research,2002,29(1):70-90.
[10]Kozinets R V.Utopian enterprise:Articulating the meanings of Star Trek’s culture of consumption[J].Journal of Consumer Research,2001,28(1):67-88.
[11]Liu C,Keeling D and Hogg M.The unspoken truth:A phenomenological study of changes in women’s sense of self and the intimate relationship with cosmetics consumption[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:89-107.
[12]MacInnis D J and Folkes V S.The disciplinary status of consumer behavior:A sociology of science perspective on key controversies[J].Journal of Consumer Research,2010,36(6):899-914.
[13]Okazaki S,Mueller B and Taylor C R.Global consumer culture positioning:Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers[J].Journal of International Marketing,2010,18(2):20-34.
[14]Sren Askegaard,Belk R W and Linda Scott.Consumer culture theory:The seven year itch[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:xiii-xvi.
[15]Westjohn S A,Singh N and Magnusson P.Responsiveness to global and local consumer culture positioning:A personality and collective identity perspective[J].Journal of International Marketing,2012,20(1):58-73.
[16]Zhao X and Belk R W.Politicizing consumer culture:Advertising’s appropriation of political ideology in China’s social transition[J].Journal of Consumer Research,2008,35(2):231-244.
[17](法)鲍德里亚.物体系[M].(林志明译).上海:上海人民出版社,2001.
[18](法)鲍德里亚.消费社会[M].(刘成富,全志钢译).南京:南京大学出版社,2000.
[19]刘伟,王新新.论消费者文化理论的哲学基础、研究内容与研究方法[J].外国经济与管理,2013,35(1):12-20.
[20](英)迈克·费瑟斯通.消费文化与后现代主义[M].(刘精明译).南京:译林出版社,2000.
①比如消费者身份识别研究,要放到具体的市场文化和社会历史背景下才有意义,同时,还要考虑到大众媒体和市场思想体系的影响。
②一个明显的例证是自2007年以后,学者们对CCT的质疑逐渐减少,并开始更多地探讨CCT的学术贡献和进一步发展的问题。
[2]Arnould E and Thompson C.Consumer culture theory(and we really mean theoretics?):Dilemmas and opportunities posed by an academic branding strategy[A].Belk R W and Sherry J F(Eds.).Research in consumer behavior[C].Oxford,U K:Elsevier,JAI,2007,11:3-22.
[3]Barrios A,Piacentini M G and Salciuviene L.Your life when you’ve got everything is different”:Forced transformations and consumption practices[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:129-149.
[4]Bell D.The cultural contradictions of capitalism[J].Journal of Aesthetic Education,1972,6(1/2):11-38.
[5]Bradford T W,Grier S A and Henderson G R.Gifts and gifting in online communities[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:29-46.
[6]Gammoh B S,Koh A C and Okoroafo S C.Consumer culture brand positioning strategies:An experimental investigation[J].Journal of Product&Brand Management,2011,20(1):48-57.
[7]Giesler M.Conflict and compromise:Drama in marketplace evolution[J].Journal of Consumer Research,2008,34(6):739-753.
[8]Gillard,Del Bucchia.When online recycling enable givers escape the tensions of the gift economy[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:47-65.
[9]Holt D B.Why do brands cause trouble?A dialectical theory of consumer culture and branding[J].Journal of Consumer Research,2002,29(1):70-90.
[10]Kozinets R V.Utopian enterprise:Articulating the meanings of Star Trek’s culture of consumption[J].Journal of Consumer Research,2001,28(1):67-88.
[11]Liu C,Keeling D and Hogg M.The unspoken truth:A phenomenological study of changes in women’s sense of self and the intimate relationship with cosmetics consumption[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:89-107.
[12]MacInnis D J and Folkes V S.The disciplinary status of consumer behavior:A sociology of science perspective on key controversies[J].Journal of Consumer Research,2010,36(6):899-914.
[13]Okazaki S,Mueller B and Taylor C R.Global consumer culture positioning:Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers[J].Journal of International Marketing,2010,18(2):20-34.
[14]Sren Askegaard,Belk R W and Linda Scott.Consumer culture theory:The seven year itch[A].Belk R W,Sren Askegaard and Linda Scott(Eds.).Research in consumer behavior[C].Bradford UK:Emerald,2012,14:xiii-xvi.
[15]Westjohn S A,Singh N and Magnusson P.Responsiveness to global and local consumer culture positioning:A personality and collective identity perspective[J].Journal of International Marketing,2012,20(1):58-73.
[16]Zhao X and Belk R W.Politicizing consumer culture:Advertising’s appropriation of political ideology in China’s social transition[J].Journal of Consumer Research,2008,35(2):231-244.
[17](法)鲍德里亚.物体系[M].(林志明译).上海:上海人民出版社,2001.
[18](法)鲍德里亚.消费社会[M].(刘成富,全志钢译).南京:南京大学出版社,2000.
[19]刘伟,王新新.论消费者文化理论的哲学基础、研究内容与研究方法[J].外国经济与管理,2013,35(1):12-20.
[20](英)迈克·费瑟斯通.消费文化与后现代主义[M].(刘精明译).南京:译林出版社,2000.
①比如消费者身份识别研究,要放到具体的市场文化和社会历史背景下才有意义,同时,还要考虑到大众媒体和市场思想体系的影响。
②一个明显的例证是自2007年以后,学者们对CCT的质疑逐渐减少,并开始更多地探讨CCT的学术贡献和进一步发展的问题。
引用本文
靳代平, 王新新, 刘伟. 消费者文化理论的产生背景、理论框架及研究进展述评[J]. 外国经济与管理, 2014, 36(1): 29–37.
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