人工智能营销：研究述评与展望

朱国玮; 高文丽; 刘佳惠; 李思帆; 陆金凤

doi:doi:10.16538/j.cnki.fem.20201226.301

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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人工智能营销：研究述评与展望

朱国玮, 高文丽, 刘佳惠, 李思帆, 陆金凤

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外国经济与管理 2021 年第 43 卷第 07 期, 页码：86 - 96 DOI:10.16538/j.cnki.fem.20201226.301

出版日期：2021年7月20日

摘要

参考文献

摘要

人工智能营销作为一个新兴研究主题，受到越来越多学者的关注。本文通过对72篇国内外文献进行梳理，给出了人工智能营销的定义，探讨了其基础、特征和目的，总结归纳了人工智能在企业用户洞察、内容管理、交互投放、监测评估中的实践应用，并进一步梳理了用户对人工智能营销过程中数据收集、投放推荐、人机交互的心理与行为反应。最后，本文总结了人工智能营销的研究框架，并讨论了未来的研究方向，以期为未来该领域的研究及营销实践提供参考。

关键词

人工智能营销; 用户洞察; 内容管理; 交互投放; 监测评估; 消费者心理; 消费者行为

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引用本文

朱国玮, 高文丽, 刘佳惠, 等. 人工智能营销：研究述评与展望[J]. 外国经济与管理, 2021, 43(7): 86-96.

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