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4230作为全球品牌化研究领域的基础构念，全球消费者文化已成为该领域研究的焦点，并衍生出感知品牌全球性和全球消费者文化定位两个构念，引领学界的研究方向。鉴于此，本文围绕全球消费者文化，从其理论根源、核心构念和研究主题等方面对全球品牌化相关研究进行了系统性回顾。特别地，本文还基于中国的经济和文化背景，结合目前的研究进展，分析了现有研究存在的主要问题，并在此基础上提出了新的研究机会。最后，围绕全球消费者文化，本文从研究取向、研究方法和研究背景三个方面提出了若干建议供未来的研究参考。
全球消费者文化研究：进展、评述与展望
摘要
参考文献
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引用本文
黄海洋, 何佳讯. 全球消费者文化研究：进展、评述与展望[J]. 外国经济与管理, 2022, 44(5): 98-113.
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