Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Secret Consumption: A Review and Prospects

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

MARKETING | F270

“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference

Wei Haiying, Yu Xiaomin, Liu Qian

Rituals are valuable and symbolic activities that are increasingly becoming a tool not only for consumers to add color to their lives, but also as a novel marketing tool that is becoming a...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20220226.301

Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105

MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

| F063.4；F062.9；C913.1

House or Degree? Rising Housing Prices and Women’s Educational Preference in Mate Selection

Yang Qing, Wang Shiyong, Xu Junjie, et al

The house naturally has a sense of belonging and value attributes of a home, making it the main signal medium for women to resolve the asymmetry of information in the marriage market and s...

First published at: Jun 03, 2021

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doi:10.16538/j.cnki.jfe.20210217.402

Journal of Finance and Economics, Vol. 47, Issue 06, pp. 154 - 168

| F270

Will Children Affect CEOs’ Other-Regarding Preference? A Study Based on the Angle of Female Socialization

Lian Yanling, Zheng Weiwei, Gao Cencen, et al

The female-socialized hypothesis holds that raising a daughter affects parents’ values and behavioral preferences. Studies have shown that daughters make parents more concerned about...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200630.201

Foreign Economics & Management, Vol. 42, Issue 10, pp. 17 - 32

| F832.5

Extreme Positive Payoffs and Mutual Fund Flows：Empirical Analysis Based on Chinese Mutual Funds

Li Jinlong

Domestic mutual fund investors show obvious short-term speculative behavior. They pay excessive attention to short-term performance, blindly chase funds with outstanding short-term perform...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.jfe.20200715.102

Journal of Finance and Economics, Vol. 46, Issue 09, pp. 153 - 168

| F270

CEO Signature and Investment in Innovation: From the Perspective of Manager Narcissism

An Suxia, Zhao Dezhi

Combining CEO narcissism with corporate innovation, and using CEO signature size as a proxy indicator of narcissism, this paper analyzes the impact of CEO narcissism on corporate R&D i...

First published at: Sep 03, 2020

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doi:10.16538/j.cnki.fem.20200508.202

Foreign Economics & Management, Vol. 42, Issue 09, pp. 121 - 135

| F033

The Impact of Housing Valuation on Labor Income：Does China Have a Frustration for Stable Preference?

Chen Hao, Chen Jianwei, Zhao Chunming

The housing price continues to rise in the high level, which is the most eye-catching reality in China’s economic development during recent years, and it is directly related to peopl...

First published at: Jun 01, 2020

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doi:10.16538/j.cnki.jfe.2020.06.010

Journal of Finance and Economics, Vol. 46, Issue 06, pp. 140 - 154