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【With the same tag:【代言】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Effect of the Match between Celebrity Spokespersons and Victims on Donation
Zhu Huawei, Li Yanni, He Bin
First published at: Nov 20, 2024
View: HTML | PDF | Download PDF(971.9 KB) | ESI
doi:10.16538/j.cnki.fem.20240527.301
Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84
  SPECIAL ISSUE  |  F270
Star Endorsements or Streamer “Outside-the-Session Endorsements”? Research on the Influence Mechanism of Two Endorsement Types on Purchase Intentions
Han Zhao, Du Gang, Xiong Aihua, et al
First published at: Mar 20, 2022
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doi:10.16538/j.cnki.fem.20210526.301
Foreign Economics & Management, Vol. 44, Issue 03, pp. 53 - 68
    |  F270
The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities
Zhou Yijin, Bai Meijiadai
First published at: Jan 20, 2021
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doi:10.16538/j.cnki.fem.20200723.301
Foreign Economics & Management, Vol. 43, Issue 01, pp. 3 - 22
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