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【With the same tag:【故事】 Found 7 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
  MARKETING  |  F270
Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes
Shen Mingyu, Wei Haiying, Mao Lijing
First published at: Dec 20, 2021
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doi:10.16538/j.cnki.fem.20210519.301
Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117
    |  F270
Telling Chinese Stories: Management Scholars’ Responsibilities and Action Orientations
Liu Jun, Zhu Zheng, Li Zengxin
First published at: Aug 01, 2020
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doi:10.16538/j.cnki.fem.20200630.101
Foreign Economics & Management, Vol. 42, Issue 08, pp. 36 - 49
    |  F270
Narratives in the Entrepreneurship Study: Alternative Perspectives on Entrepreneurship Research
Du Jingjing, Wang Jingjing, Chen Zhongwei
First published at: Sep 01, 2018
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doi:10.16538/j.cnki.fem.2018.09.002
Foreign Economics & Management, Vol. 40, Issue 09, pp. 18 - 29
    |   F270
A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience
Li Aimei, Chen Chunxia, Sun Hailong, et al
First published at: Dec 01, 2017
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doi:10.16538/j.cnki.fem.2017.12.009
Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139
    |  F270
The Three Component Model of Entrepreneurial Story:The Exploration of Micro Structure of Cultural Entrepreneurship
Ni Ning, Li Zhaoyi
First published at: Nov 20, 2016
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doi:10.16538/j.cnki.fem.2016.11.005
Foreign Economics & Management, Vol. 38, Issue 11, pp. 58 - 70
  
Content Marketing in the Social Media Age:Definition Analysis and Research Prospects
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Foreign Economics & Management, Vol. 35, Issue 06, pp. 61 - 72
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