Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes

As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20230902.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 120 - 137

MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Cui Dengfeng, Li Jinxiu, Wang Haizhong

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

MARKETING | F270

Negatively-valenced Customer Engagement Research:A Review and Prospects

Zhu Liye, Yuan Denghua, Li Chunyu, et al

Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20231210.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

Robots Are not “Cold”: A Literature Review of the Emotional Relationship between Consumers and Intelligent Social Robots

Liu Wei, Dong Yue, Li Chunqing

In the absence of family, friends, and pets, as well as a serious shortage of nursing staff, intelligent social robots will play an important complementary role in the future of daily care...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240121.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 98 - 111

MARKETING | F270

The Impact of Temperature on Consumer Behavior: A Review and Prospects

Cao Qi, Wang Xiaoyu

Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...

First published at: May 20, 2024

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doi:10.16538/j.cnki.fem.20230712.304

Foreign Economics & Management, Vol. 46, Issue 05, pp. 136 - 152

MARKETING | F270

The Effect of Consumer Expertise: A Review and Prospects

Wu Bo, Song Mengjia, Cao Fei

Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...

First published at: Apr 20, 2024

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doi:10.16538/j.cnki.fem.20230902.303

Foreign Economics & Management, Vol. 46, Issue 04, pp. 136 - 152

MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

MARKETING | F270

How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory

Zhang Yicong, Guo Xiaoling, Xu Zhennan

Within the context of economic globalization, it is increasingly common for brands to use foreign cultural elements in their marketing activities. However, the reasons for the success or f...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230605.301

Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35