国外品牌象征意义理论研究综述
5616 
276
外国经济与管理 2007 年 第 29 卷第 06 期, 页码：49 - 57
摘要
参考文献
摘要
品牌象征意义是指消费者根据自己的价值取向对品牌产生的一种主观感受。本文通过对品牌象征意义相关理论的梳理,归纳总结了品牌象征意义的理论基础、内涵、形成和载体,并在此基础上对这一理论现阶段的发展进行了简要的评价。
[1]Tan Tsu Wee,Thomas,and Matthew Chua Han Ming.Leveraging on symbolic values and meanings in branding[J].Brand Manage-ment,2003,10(3):208-218.
[2]Reed II,Americus,and Lisa E Bolton.Complexity of identity[J].MIT Sloan Management Review,2005,46(3):18-22.
[3]Schau,Hope Jensen,and Cristel Antonia Russell.Me,my self,and my brands[J].Advances in Consumer Research,2005,32(1):335-338.
[4]Schau,Hope Jensen,and Mary C Gilly.We are what we post?Self-presentation in personal web space[J].Journal of Consumer Re-search,2003,30(3):385-404.
[5]Escalas,Jennifer Edson,and James R Bettman.Self-construal,reference groups,and brand meaning[J].Journal of Consumer Re-search,2005,32(3):378-389.
[6]Sirgy M Joseph.Self-concept in consumer behavior:A critical review[J].Journal of Consumer Research,1982,9(3):287-300.
[7]John C Mowen.Consumer behavior[M].New York:Macmillan Publishing Company,1993:232.
[8]Solomon,Michael R.The role of products as social stimuli:A symbolic interactionism perspective[J].Journal of Consumer Re-search,1983,10(3):319-332.
[9]Belk,Russell W.Possessions and the extended self[J].Journal of Consumer Research,1988,15(2):139-168.
[10]Kleine,Susan Schultz,Robert E Kleine III,and Chris T Allen.How is possession“me”or“not Me”?Characterizing types and anantecedent of material possession attachment[J].Journal of Consumer Research,1995,22(3):327-343.国外品牌象征意义理论研究综述57
[11]Belen del Rio,A,Rodolfo Vazquez,and Victor Iglesias.The role of the brand name in obtaining differential advantage[J].TheJournal of Product and Brand Management,2001,10:452-465.
[12]Vigneron,Franck,and Lester WJohnson.Areviewand a conceptual framework of prestige-seeking consumer behavior[J].Acade-my of Marketing Science Review,1999,1:1-15.
[13]Belen del Rio,A,Rodolfo Vazquez,and Victor Iglesias.The effects of brand associations on consumer response[J].Journal of Con-sumer Marketing,2001,18:410-425.
[14]Bauer,Hans H,Udo Klein-Bolting,Tharek Murad Aga,Bjorn Sander,and Alexandra Valtin.Brand equity drivers model[R].BBDO Germany,Volume 3,2004.
[15]McCracken Grant.Culture and consumption:Atheoretical account of the structure and movement of the cultural meaning of con-sumer goods[J].Journal of Consumer Research,1986,13(6):71-84
[16]Elliott,Richard,and Kritsadarat Wattanasuwan.Brand as symbolic resources for the construction of identity[J].International Jour-nal of Advertising,1998,17(2):131-144.
[17]Firat,A Fuat,and Alladi Venkatesh.Liberatory post modernismand the reenchant ment of consumption[J].Journal of ConsumerResearch,1995,22:239-267.
[18]Mick,David Glen,and Claus Buhl.A meaning-based model of advertising experiences[J].Journal of Consumer Research,1992,19:317-338.
[19]Kleine III,Robert E,and Jerome B Kernan.Contextual influences on the meanings ascribed to ordinary consumption objects[J].Journal of Consumer Marketing,1991,18:311-324.
[20]Fournier,Susan.A meaning-basedframeworkfor the study of consume-object relations[J].Advancesin Consumer Research,1991,18:736-742.
[2]Reed II,Americus,and Lisa E Bolton.Complexity of identity[J].MIT Sloan Management Review,2005,46(3):18-22.
[3]Schau,Hope Jensen,and Cristel Antonia Russell.Me,my self,and my brands[J].Advances in Consumer Research,2005,32(1):335-338.
[4]Schau,Hope Jensen,and Mary C Gilly.We are what we post?Self-presentation in personal web space[J].Journal of Consumer Re-search,2003,30(3):385-404.
[5]Escalas,Jennifer Edson,and James R Bettman.Self-construal,reference groups,and brand meaning[J].Journal of Consumer Re-search,2005,32(3):378-389.
[6]Sirgy M Joseph.Self-concept in consumer behavior:A critical review[J].Journal of Consumer Research,1982,9(3):287-300.
[7]John C Mowen.Consumer behavior[M].New York:Macmillan Publishing Company,1993:232.
[8]Solomon,Michael R.The role of products as social stimuli:A symbolic interactionism perspective[J].Journal of Consumer Re-search,1983,10(3):319-332.
[9]Belk,Russell W.Possessions and the extended self[J].Journal of Consumer Research,1988,15(2):139-168.
[10]Kleine,Susan Schultz,Robert E Kleine III,and Chris T Allen.How is possession“me”or“not Me”?Characterizing types and anantecedent of material possession attachment[J].Journal of Consumer Research,1995,22(3):327-343.国外品牌象征意义理论研究综述57
[11]Belen del Rio,A,Rodolfo Vazquez,and Victor Iglesias.The role of the brand name in obtaining differential advantage[J].TheJournal of Product and Brand Management,2001,10:452-465.
[12]Vigneron,Franck,and Lester WJohnson.Areviewand a conceptual framework of prestige-seeking consumer behavior[J].Acade-my of Marketing Science Review,1999,1:1-15.
[13]Belen del Rio,A,Rodolfo Vazquez,and Victor Iglesias.The effects of brand associations on consumer response[J].Journal of Con-sumer Marketing,2001,18:410-425.
[14]Bauer,Hans H,Udo Klein-Bolting,Tharek Murad Aga,Bjorn Sander,and Alexandra Valtin.Brand equity drivers model[R].BBDO Germany,Volume 3,2004.
[15]McCracken Grant.Culture and consumption:Atheoretical account of the structure and movement of the cultural meaning of con-sumer goods[J].Journal of Consumer Research,1986,13(6):71-84
[16]Elliott,Richard,and Kritsadarat Wattanasuwan.Brand as symbolic resources for the construction of identity[J].International Jour-nal of Advertising,1998,17(2):131-144.
[17]Firat,A Fuat,and Alladi Venkatesh.Liberatory post modernismand the reenchant ment of consumption[J].Journal of ConsumerResearch,1995,22:239-267.
[18]Mick,David Glen,and Claus Buhl.A meaning-based model of advertising experiences[J].Journal of Consumer Research,1992,19:317-338.
[19]Kleine III,Robert E,and Jerome B Kernan.Contextual influences on the meanings ascribed to ordinary consumption objects[J].Journal of Consumer Marketing,1991,18:311-324.
[20]Fournier,Susan.A meaning-basedframeworkfor the study of consume-object relations[J].Advancesin Consumer Research,1991,18:736-742.
引用本文
侯历华, 王新新. 国外品牌象征意义理论研究综述[J]. 外国经济与管理, 2007, 29(6): 49–57.
导出参考文献，格式为：
下一篇：德鲁克管理哲学思想述评
