整体型—分析型认知方式理论及其消费者行为学应用研究现状评介
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外国经济与管理 2012 年 第 34 卷第 04 期, 页码：39 - 46
摘要
参考文献
摘要
整体型—分析型认知方式理论是认知心理学的经典理论之一,近年来在消费者行为学领域得到了广泛的应用,并且已经成为消费者行为研究的一个全新研究热点。本文首先从个体差异和文化差异角度回顾了整体型—分析型认知方式理论的渊源和发展,在此基础上从产品和品牌信息的存储、感知以及评价等几个方面对该理论在消费者行为研究领域的应用成果进行了全面梳理,最后就该领域的未来研究提出了若干设想。
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[4]Baumgartner H.An exploratory investigation of holistic and analytic modes of product perception[J].Advances in Con-sumer Research,1993,20(1):673-677.
[5]Briley D A and Aaker J L.When does culture matter?Effects of personal knowledge on the correction of culture-based judg-ments[J].Journal of Marketing Research,2006,43(3):395-408.
[6]Bond M H and Yang K S.Ethnic affirmation versus cross cul-tural accommodation:The variable impact of questionnaire lan-guage Chinese bilinguals from Hong Kong[J].Journal of Cross-Cultural Psychology,1982,13(2):169-185.
[7]Choi I and Nisbett R W.Cultural psychology of surprise:Ho-listic theories and recognition of contradiction[J].Journal of Personality and Social Psychology,2000,79(6):890-905.
[8]Choi I,et al.Culture and judgment of causal relevance[J].Journal of Personality and Social Psychology,2003,84(1):46-59.
[9]Choi I,et al.Individual differences in analytic versus holistic thinking[J].Personality and Social Psychology Bulletin,2007,33(5):691-705.
[10]Chua H,et al.Cultural variation in eye movements during scene perception[J].Proceedings National Academic Sciences,2005,102(35):12629-12633.
[11]Cowley E and Mitchell A A.The moderating effect of prod-uct knowledge on the learning and organization of product in-formation[J].Journal of Consumer Research,2003,30(3):443-454.
[12]Epstein S.Cognitive-experimental self-theory[A].Curtis R(Ed.).The relational self:Convergences in psychoanalysis and social psychology[C].New York:Guilford Press,1991:111-137.
[13]Goode P E,et al.Event-related potentials index cognitive style differences during a serial-order recall task[J].Interna-tional Journal of Psychophysiology,2002,43(2):123-140.
[14]Holbrook M B and Moore W.Feature interactions in con-sumer judgments of verbal versus pictorial presentations[J].Journal of Consumer Research,1981,8(1):103-113.
[15]Hong J and Lee A Y.Feeling mixed but not torn:The mod-erating role of construal level in mixed emotions appeals[J].Journal of Consumer Research,2010,37(3):456-72.
[16]Jain S P,et al.The influence of chronic and situational self-construal on categorization[J].Journal of Consumer Re-search,2007,34(1):66-77.
[17]Kemmelmeier M and Cheng B.Language and self-construal priming:A replication and extension in a Hong Kong sample[J].Journal of Cross-Cultural Psychology,2004,35(6):705-712.
[18]Kim H and John D R.Consumer responses to brand exten-sions:Construal level as a moderator of the importance of per-ceived fit[J].Journal of Consumer Psychology,2008,18(2):116-26.
[19]Kitayama S,et al.Individual and collective processes in the construction of the self:Self-enhancement in the United States and self-criticism in Japan[J].Journal of Personality and So-cial Psychology,1997,72(6):1245-1267.
[20]Kühnen U,et al.The semantic-procedural interface model of the self:The role of self-knowledge for context-dependent ver-sus context-independent modes of thinking[J].Journal of Per-sonality and Social Psychology,2001,80(3):397-409.
[21]Lechuga J and Wiebe J S.Culture and probability judgment accuracy:The influence of holistic reasoning[J].Journal of Cross-Cultural Psychology,2011,42(6):1054-1065.
[22]Liang B,et al.Concrete thinking or ideographic language:Which is the reason for Chinese people’s higher imagery-gen-eration abilities[J].International Journal of Consumer Stu-dies,2010,34(1):52-60.
[23]Markus H R and Kitayama S.Culture and the self:Implica-tion for cognition,emotion and motivation[J].Psychological Review,1991,98(2):224-253.
[24]Monga A B and John D R.Cultural differences in brand ex-tension evaluation:The influence of analytic versus holistic thinking[J].Journal of Consumer Research,2007,33(4):529-536.
[25]Monga A B and John D R.When does negative brand publi-city hurt?The moderating influence of analytic versus holistic thinking[J].Journal of Consumer Psychology,2008,18(4):320-332.
[26]Monga A B and John D R.What makes brands elastic?Influ-ence of brand concept and styles of thinking on brand exten-sion evaluation[J].Journal of Marketing,2010,74(3):80-92.
[27]Neely J H.Semantic priming and retrieval from lexical me-mory:Roles of inhibitionless spreading activation and limited-capacity attention[J].Journal of Experimental Psychology:General,1977,106(3):226-254.
[28]Sharon N G.Cultural orientation and brand dilution:Impact of motivation level and extension typicality[J].Journal of Marketing Research,2010,47(1):186-198.
[29]Sharon N G and Houston M J.Exemplars or beliefs?The impact of self-view on the nature and relative influence of brand associations[J].Journal of Consumer Research,2006,32(4):519-529.
[30]Sharon N G and Houston M J.Field dependency and brand cognitive structures[J].Journal of Marketing Research,2009,46(2):279-292.
引用本文
才源源, 何佳讯. 整体型—分析型认知方式理论及其消费者行为学应用研究现状评介[J]. 外国经济与管理, 2012, 34(4): 39–46.
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