9167 
7236自21世纪初期以来，社会化媒体发展迅猛并成为推动产业延伸、行业拓展和社会升级的重要引擎。现有研究大多集中在应用实践类的具体案例分析，较少考虑理论述评性的研究内容讨论，其中针对社会化媒体、企业管理的整合框架的研究成果稍显单薄。利用SSCI数据库对国外社会化媒体有关文献进行检索，在厘清概念和梳理综述的基础上，讨论并构建出包含社会化媒体基本要素、企业管理运营模式、企业媒体运行效果3个因素及其相互关系的整合框架，对归纳出的5个研究主题分别进行理解后，找出其中的研究不足，并结合相应主题内容，给出在研究对象、方法、层面上的研究展望。
基于管理情境的社会化媒体：基本要素、整合框架与未来展望
摘要
参考文献
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引用本文
徐升华, 汤敏倩. 基于管理情境的社会化媒体：基本要素、整合框架与未来展望[J]. 外国经济与管理, 2017, 39(8): 102–114.
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