企业社会化网络是由企业主导的社会化网络软件,它促进了企业员工之间、企业与外部客户、供应商之间的沟通与协作,带来新的企业价值。本文总结了企业社会化网络的八种可供性(行为可见性、关联性、中心性、网络外部性、内容可见性、可编辑性、持续性、多样性)和六种企业价值需求(知识管理、创新、业务流程、工作绩效、客户服务和企业财务绩效),并加入理论视角这个分析维度,从可供性、企业价值、理论视角三个方面分析企业社会化网络影响企业价值的逻辑。借助理论视角,本文总结出企业社会化网络影响企业价值的五种机制(社会网络结构、社会网络连接、社会网络行动者、社会媒体内容、社会媒体参与者),并进一步指出未来的研究方向。本文认为企业社会化网络对客户服务、财务绩效的影响是未来研究的重点,可编辑性和持续性受到的关注较少,多中心性和多样性需要进一步探索,而五种机制中多种机制的综合影响是未来的研究方向之一。论文总结了企业社会化网络可供性、企业价值的概念,并系统地呈现出两者之间的影响机制,对于把握企业社会化网络的特征及其产生的影响,并进一步丰富和深化相关领域的研究具有重要的理论意义。
企业社会化网络如何影响企业价值创造?——一个研究述评
摘要
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引用本文
郑大庆, 王雨, 陈文波. 企业社会化网络如何影响企业价值创造?——一个研究述评[J]. 外国经济与管理, 2020, 42(7): 137-152.
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