西方消费者考虑集研究综述
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外国经济与管理 2005 年 第 27 卷第 10 期, 页码：
摘要
参考文献
摘要
考虑集是指消费者在购买决策中积极考虑和评估的少数品牌,只有考虑集中品牌的商品才有可能最终被消费者购买。在西方的消费者行为研究中,考虑集是一个重要概念。本文对西方学者的有关研究成果进行了回顾和梳理,着重介绍考虑集的内涵、规模和影响因素,考虑集的形成机理与过程,以及对考虑集产生影响的主要营销变量。
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[17]Tulin Erdem and Joffre, Swait. Brand credibility, brand consideration and choice [J]. Journal of Marketing Research, 2004,31(6):191-199.
[2]Narayana Chem 1, and Rom J Markin. Consumer behavior and product performance: an alternative conceptualization[J]. Journal of Marketing, 1975,39(3):1-7.
[3]Wright,P R and F Barbour. Phased decision strategies:sequels to initial screening[A]. In Starr M K and M Zeleny. North Holland TIMS studies in the management science:multiple criteria decision making [C], Amsterdam: Norht Holland, 2000:19-109.
[4]John Robert. A grounded model of consideration set size and composition[J].Advances in Consumer Research,1989,16 (1):749-757.
[5]Michael D Johnson and Donald R Lehmann. Consumer experience and consideration sets for brands and product categories [J]. Advances in Consumer Research, 1997,24(1):295-301.
[6]Jochen Wirtz and Anna S Manila. The effects of consumer expertise on evoked set size and service loyalty[J]. Journal of Service Marketing, 2003, 17(6/7): 649-664.
[7]Wight P R. Consumer choice strategies: simplifying vs optimizing[J]. Journal of Marketing Research,1975,12:60-67.
[8]John R Hauser and Biger Wenrnerfelt. An evaluation cost model of consideration sets[J]. Journal of Consumer Research, 1990,16(3):393-409.
[9]Roberts, John H and Lattin James M. Development and testing of a model of consideration set composition[J]. Journal of Marketing Research, 1991, 28(11):429-441.
[10]Moshe Ben-Akiva and Bruno Boccara. Discrete choice models with latent choice sets[J]. International Journal of Research in Marketing,1995,12(5):9-25.
[11]Michel Laroche and Chankon Kim ,Takayoshi Matsui. Which decision heuristics are used in consideration set formation [J]. Journal of Consumer Marketing, 2003,20(2/3): 192-210.
[12]Donald R Lehmann and Yigang Pan. Context effects, new brand entry ,and consideration sets[J]. Journal fo Marketing Research, 1994,31(8): 364-375.
[13]Greg M Allenby and James I. Ginter. The effects of in-store displays and feature advertising on consideration sets[J], International Journal of Research in Marketing, 1995,12(5): 67-81.
[14]Anusree Mitra. Advertising and the stability of consideration sets over multiple purchase occasion[J]. International Journal of Research in Marketing, 1995, 12(1): 81-95.
[15]Stewart Shapiro and Deborah J Macinnis, Susan E Hecker. The effects of incidental ad exposure on the formation of consideration sets[J]. Journal of Consumer Research, 1997, 24(1): 94-105.
[16]Mitin Mehta and Surendra Rajiv,Kannan Srinivasan. Price uncertainty and consumer search:a structural model of consideration set formation [J]. Marketing Science, 2003, 22(1): 58-85.
[17]Tulin Erdem and Joffre, Swait. Brand credibility, brand consideration and choice [J]. Journal of Marketing Research, 2004,31(6):191-199.
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王晓玉, 晁钢令. 西方消费者考虑集研究综述[J]. 外国经济与管理, 2005, 27(10): 0.
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