市场导向和创业导向的混合绩效效应研究前沿探析与未来展望
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外国经济与管理 2012 年 第 34 卷第 03 期, 页码：49 - 56
摘要
参考文献
摘要
市场导向和创业导向是两种不同类型的战略导向,分属于营销学和创业学两个不同的研究领域,两者既相互区别又紧密联系。在日益复杂、动态的商业环境中,这两种战略导向影响组织绩效的作用日益凸显,近年来出现了很多结合这两种导向的跨领域研究。但迄今为止,鲜有研究论及这两种战略导向的混合绩效效应问题。本文在界定这两种战略导向概念内涵的基础上,详细剖析了两者之间的联系和区别,并通过梳理已有的相关实证研究,对有关市场导向和创业导向混合绩效效应研究的现状进行了比较深入的评介,并对未来研究进行了简要展望,希望能对国内感兴趣的学者深入理解这两种战略导向及其混合绩效效应有所助益。
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[2]Baker W E and Sinkula J M.The complementary orientation on profitability in small businesses[J].Journal of Small Busi-ness Management,2009,47(4):443-464.
[3]Bhuian S N,et al.Just entrepreneurial enough:The modera-ting effect of entrepreneurship on the relationship between market orientation and performance[J].Journal of Business Research,2005,58(1):9-17.
[4]Blesa A and Ripolles M.The role of market orientation in the relationship between entrepreneurial proactiveness and per-formance[J].Journal of Entrepreneurship,2003,12(1):1-19.
[5]Boso N,et al.Complementary effect of entrepreneurial and market orientations on export new product success under dif-fering levels of competitive intensity and financial capital[J].International Business Review,2011,7(1):9-24
[6]Covin J G and Lumpkin G T.Entrepreneurial orientation the-ory and research:Reflections on a needed construct[J].Entre-preneurship Theory and Practice,2011,35(5):855-872.
[7]Covin J G and Slevin D P.Strategic management of small firms in hostile and benign environments[J].Strategic Management Journal,1989,10(1):75-87.
[8]Christensen C M and Bower J L.Customer power,strategic in-vestment,and the failure of leading firms[J].Strategic Mana-gement Journal,1996,17(3):197-218.
[9]Davis J L.Firm level entrepreneurship and performance:An examination and extension of relationships and measurements of the entrepreneurial orientation construct[D].Unpublished Doctoral Dissertation,University of Texas at Arlington,2007.
[10]Deshpande R and Farley J U.Measuring market orientation generalization and synthesis[J].Journal of Market-Focused Management,1998,2(3):213-232.
[11]Foxall G.The meaning of marketing and leisure:Issues for re-search and development[J].European Journal of Marketing,1984,18(2):23-32.
[12]Hart S L.An integrative framework for strategy-making processes[J].Academy of Management Review,1992,17(2):327-351.
[13]Hult G T and Ketchen J D.Does market orientation matter?A test of the relationship between positional advantage and performance[J].Strategic Management Journal,2001,22(9):899-906.
[14]Kirca A H,et al.Market orientation:A meta-analytic review and assessment of its antecedents and impact on performance[J].Journal of Marketing,2005,69(2):24-41.
[15]Kohli A K,et al.MARKOR:A measure of market orientation[J].Journal of Marketing Research,1993,30(4):467-477.
[16]Luo X,et al.Entrepreneurial firms in the context of China’s transition economy:An integrative framework and empirical examination[J].Journal of Business Research,2005,58(3):277-285.
[17]Matsuno K,et al.The effects of entrepreneurial proclivity and market orientation on business performance[J].Journal of Marketing,2002,66(3):18-32.
[18]March J G.Exploration and exploitation in organizational learning[J].Organization Science,1991,2(1):71-87.
[19]Mavondo F T and Farrell M A.Measuring market orienta-tion:Are there differences between business marketers and consumer marketers?[J].Australian Journal of Manage-ment,2000,25(2):223-245
[20]Miles M P and Arnold D R.The relationship between mar-keting orientation and entrepreneurial orientation[J].Entre-preneurship Theory and Practice,1991,15(4):49-65.
[21]Miller D.The correlates of entrepreneurship in three types of firms[J].Management Science,1983,29(7):770-791.
[22]Narver J C and Slater S F.The effect of a market orientation on business profitability[J].Journal of Marketing,1990,54(4):20-35.
[23]Rauch A,et al.Entrepreneurial orientation and business per-formance:An assessment of past research and suggestions for the future[J].Entrepreneurship Theory and Practice,2009,33(3):761-787.
[24]Shoham A,et al.Market orientation and performance:A meta-analysis[J].Marketing Intelligence and Planning,2005,23(5):435-54.
[25]Short J C,et al.Construct validation using computer-aided text analysis[J].Organizational Research Methods,2010,13(2):320-347.
[26]Slater S F and Narver J C.Market orientation and learning organization[J].Journal of Marketing,1995,59(3):63-74.
[27]Wang C L.Entrepreneurial orientation,learning orientation,and firm performance[J].Entrepreneurship Theory and Practice,2008,32(4):635-657.
[28]Wiklund J and Shepherd D.Entrepreneurial orientation and small business performance:A configurational approach[J].Journal of Business Venturing,2005,20(1):71-91.
[29]William E B and James M S.The complementary effects of market orientation and entrepreneurial orientation on profi-tability in small businesses[J].Journal of Small Business Management,2009,47(4):443-465.
[30]Li Y,et al.Moderating effects of entrepreneurial orientation on market orientation-performance linkage:Evidence from Chinese small firms[J].Journal of Small Business Manage-ment,2008,46(1):113-134.
[31]Zahra S A.Being entrepreneurial and market driven:Implica-tions for company performance[J].Journal of Strategy and Management,2008,1(2):125-142.
[32]薛红志.营销职能的创业化——创业导向与市场导向的融合[J].外国经济与管理,2005,(6):30-36.
引用本文
张骁, 胡丽娜. 市场导向和创业导向的混合绩效效应研究前沿探析与未来展望[J]. 外国经济与管理, 2012, 34(3): 49–56.
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