7959 
7683在营销环境中，消费者从亲友、企业、企业雇员或其他消费者处获得的信息、情感、物质等资源被认为是社会支持。营销领域的社会支持不仅会影响消费者的态度、决策过程与购买行为，而且对企业的表现也会产生重要的影响作用，因而受到越来越多研究者的关注。本文通过对国内外相关文献的梳理，阐述了营销领域社会支持的概念界定、分类与测量、影响结果与作用机制以及企业的应对策略等方面的研究进展，并在此基础上指出了未来的研究方向。
营销领域的社会支持研究述评与展望
摘要
参考文献
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引用本文
骆紫薇, 陈斯允. 营销领域的社会支持研究述评与展望[J]. 外国经济与管理, 2018, 40(1): 18–32.
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