11385 
8417消费者注意是指消费者将有限的注意资源集中在少数信息上并对其进行优先处理，是一种重要而稀缺的资源。注意是消费者购买行为的开端，并伴随整个购买活动，会对消费者的判断、评价和产品选择等产生影响。已有学者针对消费者注意进行了研究，但缺乏对相关内容的系统梳理。鉴于此，本文从消费者注意的内涵、特征与测量、理论机制、前置因素和结果变量方面对已有研究进行了回顾总结，并对未来研究方向进行了初步讨论。
消费者注意研究综述与展望
摘要
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引用本文
杜建刚, 李丹惠, 李晓楠. 消费者注意研究综述与展望[J]. 外国经济与管理, 2019, 41(1): 114-126.
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