Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

MARKETING | F270

The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations

Ran Yaxuan, Niu Yixin, Zhang Yunhan, et al

The lay theory refers to the general knowledge constructs formed by individuals based on daily observations and personal experiences, as opposed to scientific explanations. It plays a cruc...

First published at: Jan 20, 2024

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doi:10.16538/j.cnki.fem.20230816.301

Foreign Economics & Management, Vol. 46, Issue 01, pp. 139 - 152

MARKETING | F270

Consumption Habits: A Review and Prospects

Du Liting, Li Dongjin

In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...

First published at: Jul 20, 2023

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doi:10.16538/j.cnki.fem.20230421.303

Foreign Economics & Management, Vol. 45, Issue 07, pp. 71 - 90

MARKETING | F270

Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives

Wu Yi, He Jiaxun

With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220808.301

Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103

MARKETING | F270

The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism

Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al

How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220815.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28

MARKETING | F270

Marketing Effect, Influence Factors, and Mechanisms of Advertisement Dynamism

Chu Xing-Yu (Marcos), Tang Liulu, Dickson Tok, et al

Advertisement (ad) dynamism is a strategy that has been widely used in marketing practice. With the development of advertising media, modern advertising has gradually shifted from print to...

First published at: Oct 20, 2022

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doi:10.16538/j.cnki.fem.20220621.302

Foreign Economics & Management, Vol. 44, Issue 10, pp. 104 - 116

MARKETING | F270

A Systematic Review of Emojis Research and Its Prospects: Emojis Usage in Marketing and Its Implications

Zou Jian, Jiang Xiaodong

As emojis have penetrated every field in daily life, they have become critical management and marketing tools. With the popularity of emojis, emoji marketing was born. Emoji marketing refe...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20211111.204

Foreign Economics & Management, Vol. 44, Issue 04, pp. 106 - 119

SPECIAL ISSUE | F270

A Review and Prospects of Prosumers in the Digital Economy

Xiang Diandian, Bao Ying, Jiao Guanzhe

Prosumers are those consumers featured with a production function. They not only create value through production activities, but also enjoy the value through consumption activities. The de...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20211028.102

Foreign Economics & Management, Vol. 44, Issue 03, pp. 36 - 52

SPECIAL ISSUE | F270

A Review and Prospects of Customer Behavior under AI Service

Du Jiangang, Zhao Huan, Su Jiuru, et al

The new generation of AI is being widely used in the service industry, and has a profound impact on service consumption and service economy. AI service runs through the entire service expe...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20211017.101

Foreign Economics & Management, Vol. 44, Issue 03, pp. 19 - 35