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【With the same tag:【拟人化】 Found 6 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Appearance” Matches “Behavior”: The Impact of Robot Anthropomorphism and Task Types on Consumer Preferences

Du Jiangang, Wu Zhangjian, Wang Yiran

The appearance anthropomorphism of service robots is mainly aimed at gaining recognition and trust from consumers, but as appearance anthropomorphism reaches a certain critical point, it w...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240824.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 135 - 152

MARKETING | F270

Humanlike Appearance and Artificial Empathy: The Impact of Service Robot Anthropomorphism on Consumers’ Human-Robot Value Co-Creation Intention

Zhu Tengteng, Xie Lishan, Liu Canmian

In addition to anthropomorphic physical appearance, service robots, powered by cutting-edge technologies such as generative AI and artificial psychology, exhibit new anthropomorphic emotio...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240702.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 135 - 151

MARKETING | F270

Does Anthropomorphism Lead to More or Less Use? Interaction between Anthropomorphic Design and Product Type on Post-purchase Usage

Du Jiangang, Zhu Liya, Song Jie

At present, most articles are concerned about the consumption behavior in the purchase stage, while little research focuses on the consumption behavior in the post-purchase stage. In fact,...

First published at: Dec 20, 2022

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doi:10.16538/j.cnki.fem.20220722.301

Foreign Economics & Management, Vol. 44, Issue 12, pp. 120 - 135

SPECIAL ISSUE | F270

A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class

Zhang Yi, Wang Yonggui

The anthropomorphism of robots plays an important role in building consumer trust and increasing customer-firm closeness. Thus, with the fast development of artificial intelligence technol...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20210818.102

Foreign Economics & Management, Vol. 44, Issue 03, pp. 3 - 18

营销 | F270

Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention

Zhou Yijin, Mao Shiman, Chen Xiaoyan

Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191112.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58

A Review of the Literature of Personification Marketing

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Foreign Economics & Management, Vol. 36, Issue 01, pp. 38 - 45

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