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【With the same tag:【拟人化】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Does Anthropomorphism Lead to More or Less Use? Interaction between Anthropomorphic Design and Product Type on Post-purchase Usage
Du Jiangang, Zhu Liya, Song Jie
First published at: Dec 20, 2022
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doi:10.16538/j.cnki.fem.20220722.301
Foreign Economics & Management, Vol. 44, Issue 12, pp. 120 - 135
  SPECIAL ISSUE  |  F270
A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class
Zhang Yi, Wang Yonggui
First published at: Mar 20, 2022
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doi:10.16538/j.cnki.fem.20210818.102
Foreign Economics & Management, Vol. 44, Issue 03, pp. 3 - 18
  营销  |  F270
Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention
Zhou Yijin, Mao Shiman, Chen Xiaoyan
First published at: Feb 01, 2020
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doi:10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58
  
A Review of the Literature of Personification Marketing
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Foreign Economics & Management, Vol. 36, Issue 01, pp. 38 - 45
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