Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

From Things to People: The Concept, Shaping, and Outcomes of Personal Brand

Gao Weihe, Wang Deyong

The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230712.303

Foreign Economics & Management, Vol. 46, Issue 03, pp. 36 - 52

MARKETING | F270

How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory

Zhang Yicong, Guo Xiaoling, Xu Zhennan

Within the context of economic globalization, it is increasingly common for brands to use foreign cultural elements in their marketing activities. However, the reasons for the success or f...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230605.301

Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35

MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151

MARKETING | F270

The Effect and Mechanism of COO Identity Strategies for Chinese Overseas Brands: A Cross-country Comparative Study of the Vietnamese Market and the Japanese Market

Shi Zhuomin, Zhang Caiyun, Wu Liangyu, et al

As China is deeply integrated into the global economic system and trading system, Chinese enterprises and Chinese brands are going overseas. To integrate into the global economy, Chinese b...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.304

Foreign Economics & Management, Vol. 45, Issue 12, pp. 96 - 117

MARKETING | F270

Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types

Gao Xue, Jiao Yuanyuan, Du Jun, et al

Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20220916.301

Foreign Economics & Management, Vol. 45, Issue 03, pp. 118 - 136

MARKETING | F270

The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism

Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al

How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220815.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28

MARKETING | F270

Visual Elements in Brand Aesthetics: A Review and Prospects

He Yun, Li Xiao, Lin Jingjing, et al

Brand visual aesthetics play an increasingly prominent role in consumer decision-making, and the proportion of visual aesthetics in corporate brand strategy is also increasing. Scholars ha...

First published at: Aug 20, 2022

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doi:10.16538/j.cnki.fem.20220513.301

Foreign Economics & Management, Vol. 44, Issue 08, pp. 121 - 137

| F062.6

City Brand and Migrants’ Job Location Choice

Chen Jiahe, Wu Yiping, Li Pengfei

“National Civilized City” is a comprehensive honorary title reflecting the overall civilization level of the city, and it is the highest honor in the national evaluation of cities. A gro...

First published at: May 03, 2022

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doi:10.16538/j.cnki.jfe.20220113.403

Journal of Finance and Economics, Vol. 48, Issue 05, pp. 140 - 154