Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands

Liu Pei, Sun Guohui, Tao Ketao, et al

With the help of co-branding to launch new products has become an important way for enterprises to break through their own development shackles, but how to reverse the negative impact of c...

First published at: Nov 20, 2025

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doi:10.16538/j.cnki.fem.20250720.301

Foreign Economics & Management, Vol. 47, Issue 11, pp. 137 - 152

MARKETING | F270

To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight

Leng Xionghui, Wan Jiayi, Peng Xiujuan, et al

In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250512.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 77 - 97

| F273.2；F275；F832

Product-quality Trust Crisis and Corporate Financing Constraints: Evidence from CCTV 3.15 Gala Exposures

Dou Chao, Li Mengjia, Huang Yutong

In recent years, the recurrence of product-quality trust crisis has raised serious concerns about the integrity of China’s product markets and the efficacy of its regulatory systems. Thes...

First published at: Aug 03, 2025

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doi:10.16538/j.cnki.jfe.20250522.301

Journal of Finance and Economics, Vol. 51, Issue 08, pp. 155 - 168

MARKETING | F270

Emotional Connection: Innovative Mechanisms for Product Interaction that Meet Users’ Emotional Needs

Wu Yao, Zou Bo, Chen Xintong, et al

As supply exceeds demand, user needs are increasingly shifting from functional requirements to emotional needs. However, there is a lack of in-depth research on how to meet users’ emotion...

First published at: Jul 20, 2025

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doi:10.16538/j.cnki.fem.20241105.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 120 - 140

| F425

Markups and Within-firm Income Distribution: A Perspective Based on Product Market Competition

Chen Nuo, Wang Shuyi, Liu Zhikuo

This paper develops a general equilibrium model with endogenous markups to analyze the impact of rising markups on within-firm income distribution in competitive and monopolistic environme...

First published at: Apr 03, 2025

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doi:10.16538/j.cnki.jfe.20250123.101

Journal of Finance and Economics, Vol. 51, Issue 04, pp. 155 - 168

MARKETING | F270

Product Upgrades from the Consumer Perspective: A Review and Prospects

Wu Bo, Sun Yanxin, Long Ruyin

Responding to the turbulent marketing environment, firms are enthusiastic about launching upgraded products to maintain their competitiveness. At the same time, consumers are addicted to u...

First published at: Mar 20, 2025

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doi:10.16538/j.cnki.fem.20240621.301

Foreign Economics & Management, Vol. 47, Issue 03, pp. 101 - 118

| F740.6

Exploring New Paths for the Development of Enterprise Export Trade Networks: Micro Evidence from Cross-border e-Commerce Platforms in China

Liu Yue, Liu Nengyu, Shen Hong

As international trade evolves beyond the traditional high-growth mode, cross-border e-commerce has emerged as a powerful driver of global commerce. By leveraging digital technologies and ...

First published at: Dec 04, 2024

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doi:10.16538/j.cnki.jfe.20241023.201

Journal of Finance and Economics, Vol. 50, Issue 12, pp. 107 - 121

| F276；F714

The Key to Quality Catch-up: The Leapfrogging Effect and Key Pathways of Export Product Quality through Digital Technology Innovation

Song Jian, Hu Xuemeng

Digital technology, as a crucial driver for building a modernized economic system in China, not only fosters innovation-driven and high-quality development for enterprises, but also enhanc...

First published at: Aug 03, 2024

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doi:10.16538/j.cnki.jfe.20240614.303

Journal of Finance and Economics, Vol. 50, Issue 08, pp. 64 - 78

| F124

Green Background in China’s High-quality Development: Green Product Penetration and Path Dependence from the Perspective of Export

Han Chao, Yue Qiaoyu

Behind the rapid economic growth in China, the extensive development mode of “high energy-consumption, high pollution, and high growth” has always been criticized. In fact, China has mad...

First published at: Aug 03, 2024

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doi:10.16538/j.cnki.jfe.20240614.301

Journal of Finance and Economics, Vol. 50, Issue 08, pp. 4 - 18,78

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133