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【With the same tag:【品牌资产】 Found 14 articles】     /Page   Order by:   Asce   Desc   
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Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review
He Jiaxun, Wu Yi
First published at: May 01, 2020
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doi:10.16538/j.cnki.fem.20200203.303
Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16
    |  F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
First published at: Jan 20, 2017
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doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67
  
Building Brand Equity:Based on Corporate Social Responsibility or Corporate Competence?
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Foreign Economics & Management, Vol. 36, Issue 11, pp. 22 - 32
  
A Review of Foreign Rebranding Research
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Foreign Economics & Management, Vol. 36, Issue 02, pp. 46 - 54
  
A Review of Foreign Literature of Brands in Nonprofit Organizations and Prospects
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Foreign Economics & Management, Vol. 35, Issue 11, pp. 60 - 69
  
品牌资产管理新视角——基于员工的品牌资产研究述评
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Foreign Economics & Management, Vol. 33, Issue 09, pp. 34 - 42
  
负面营销事件中品牌资产的作用研究综述
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Foreign Economics & Management, Vol. 32, Issue 02, pp. 45 - 50
  
品牌原型的理论基础、研究回顾与展望
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Foreign Economics & Management, Vol. 32, Issue 01, pp. 41 - 49
  
国外电视品牌资产研究述评
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Foreign Economics & Management, Vol. 31, Issue 10, pp. 33 - 40
  
从单向视角到整体视角:品牌知识研究回顾与展望
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Foreign Economics & Management, Vol. 30, Issue 06, pp. 42 - 50
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