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国外电视品牌资产研究述评
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Foreign Economics & Management Vol. 31, Issue 10, pp. 33 - 40 (2009)
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王新新, 赵军. 国外电视品牌资产研究述评[J]. Foreign Economics & Management, 2009, 31(10): 33–40. 
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2009, Issue 10
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