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Building Brand Equity:Based on Corporate Social Responsibility or Corporate Competence?
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Foreign Economics & Management Vol. 36, Issue 11, pp. 22 - 32 (2014)
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侯丽敏, 薛求知. Building Brand Equity:Based on Corporate Social Responsibility or Corporate Competence?[J]. Foreign Economics & Management, 2014, 36(11): 22–32. 
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