Articles with the same tag -- Department of Academic Journals, SUFE

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| F49；F270

Para-social Interaction in Live Streaming Economy: Evidence from Douyu Platform

Live streaming is a new type of the Internet economy, which has become a significant driving force for China’s economic development. As an emerging economic form with extensive commercial...

First published at: Dec 03, 2023

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doi:10.16538/j.cnki.jfe.20230517.104

Journal of Finance and Economics, Vol. 49, Issue 12, pp. 136 - 148,165

| F126.1

Research on the Effect of Social Interaction on the Consumption Upgrading of the Elderly: On the Economic Value of Square Dance

He Yuan, She Chao, Wang Yipan

Expanding domestic demand should be the strategic basis of the “dual circulation” development pattern. Consumption upgrading is an important starting point of expanding the domestic dema...

First published at: Jun 03, 2021

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doi:10.16538/j.cnki.jfe.20210217.401

Journal of Finance and Economics, Vol. 47, Issue 06, pp. 124 - 138

| F270

Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

Wu Na, Ning Changhui, Gong Xiaoxiao

With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...

First published at: Aug 01, 2020

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doi:10.16538/j.cnki.fem.20200511.301

Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95

| F270

Para-social Interaction in Social Media and Its Marketing Effectiveness

Yuan Denghua, Gao Lidan

The rapid development of social media（such as live streaming, short videos, Vlogs, etc.）has attracted scholars’ attention to the theory of para-social interaction. Different from t...

First published at: Jul 01, 2020

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doi:10.16538/j.cnki.fem.20200407.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35

| F830.91

Individual Characteristics, Social Networks and Investor Sentiment

Yin Haiyuan

Individual investors are always inevitably in the social network context, and their socialization varies greatly with their respective environment and social background. But at the same ti...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.jsufe.2020.05.008

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 05, pp. 109 - 123,137

| F830.5

Can Behavioral Track and Social Information Predict Whether Online Lending Users will Refinance? An Empirical Analysis Based on Online Lending

Huang Jing, Miao Shilei

Online lending has the characteristics of " high frequency” and " repeated borrowing”. Users often have the demand of refinance, so how to use the information accumulated by the online p...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.jsufe.2019.02.007

Journal of Shanghai University of Finance and Economics, Vol. 21, Issue 02, pp. 93 - 105

| C912.68；F202

Social Interaction and Family Entrepreneurship

Hu Hao, Wang Haiyan, Zhang Peiying

Since the call of Premier Li Keqiang for the " mass entrepreneurship and innovation”, the society has set off a wave of entrepreneurship for all. Among them, college students, i...

First published at: Dec 01, 2018

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doi:10.16538/j.cnki.jfe.2018.12.003

Journal of Finance and Economics, Vol. 44, Issue 12, pp. 31 - 43

| F270

The Formation Mechanism of Unethical Behavior in Enterprises:An Integrated Theoretical Model

Yuan Jingbo

This paper reviews foreign influential formation concepts of unethical behavior,and then analyzes their relations,differences,advantages and disadvantages through longitudinal evolution an...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.01.002

Foreign Economics & Management, Vol. 38, Issue 01, pp. 15 - 28