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【With the same tag:【processing fluency】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
The Effect of the Match between Celebrity Spokespersons and Victims on Donation
Zhu Huawei, Li Yanni, He Bin
First published at: Nov 20, 2024
View: HTML | PDF | Download PDF(971.9 KB) | ESI
doi:10.16538/j.cnki.fem.20240527.301
Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84
  MARKETING  |  F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images
Leng Xionghui, Zhou Xiaoyu
First published at: Dec 20, 2023
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doi:10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136
    |  F270
A Literature Review of the Effect and Mechanism of Gestalt Feature on Consumer Behavior
Ye Ziming, Liu Nan, Che Jingshang, et al
First published at: Sep 03, 2020
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doi:10.16538/j.cnki.fem.20200721.301
Foreign Economics & Management, Vol. 42, Issue 09, pp. 63 - 75
    |  F270
Effects of Congruence between Employee Communication Behavior and Brand Personality on Consumers’ Brand Attitudes
Ye Shenghong, Wu Guobin, Hao Shuang
First published at: Jul 01, 2017
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doi:10.16538/j.cnki.fem.2017.07.007
Foreign Economics & Management, Vol. 39, Issue 07, pp. 91 - 104
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