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【With the same author name:【Huang Haiyang】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
A Research on Global Consumer Culture: Progress, Review and Prospects
Huang Haiyang, He Jiaxun
First published at: May 20, 2022
View: HTML | PDF | Download PDF(632.5 KB) | ESI
doi:10.16538/j.cnki.fem.20220323.301
Foreign Economics & Management, Vol. 44, Issue 05, pp. 98 - 113
    |  F270
Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands
Huang Haiyang, He Jiaxun, Zhu Liangjie
First published at: May 01, 2019
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doi:10.16538/j.cnki.fem.2019.05.002
Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30
    |  F270
Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products
Huang Haiyang, He Jiaxun
First published at: Apr 01, 2017
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doi:10.16538/j.cnki.fem.2017.04.007
Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97
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