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【With the same author name:【Du Jiangang】 Found 4 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Does Anthropomorphism Lead to More or Less Use? Interaction between Anthropomorphic Design and Product Type on Post-purchase Usage

Du Jiangang, Zhu Liya, Song Jie

At present, most articles are concerned about the consumption behavior in the purchase stage, while little research focuses on the consumption behavior in the post-purchase stage. In fact,...

First published at: Dec 20, 2022

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doi:10.16538/j.cnki.fem.20220722.301

Foreign Economics & Management, Vol. 44, Issue 12, pp. 120 - 135

SPECIAL ISSUE | F270

A Review and Prospects of Customer Behavior under AI Service

Du Jiangang, Zhao Huan, Su Jiuru, et al

The new generation of AI is being widely used in the service industry, and has a profound impact on service consumption and service economy. AI service runs through the entire service expe...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20211017.101

Foreign Economics & Management, Vol. 44, Issue 03, pp. 19 - 35

营销 | F270

The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?

Dong Zerui, Du Jiangang, Meng Lu

With the implementation and promotion of the “Healthy China” strategy, health-related issues have received increasing attention from the corporate and academic communities. For...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191015.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83

| F270

A Literature Review of Consumer Attention and Prospects

Du Jiangang, Li Danhui, Li Xiaonan

The consumption and creation of a large amount of information resources give consumer attention higher value, while consumer attention in the " multi-screen era” is more dispersed and mor...

First published at: Jan 01, 2019

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doi:10.16538/j.cnki.fem.2019.01.009

Foreign Economics & Management, Vol. 41, Issue 01, pp. 114 - 126

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