平台型企业是为双边或多边市场塑造公共交易界面并嵌入产品或服务的经济组织,目前已成为数字技术和网络环境下迅速发展的新型组织形态。现有研究聚焦于平台型企业的商业模式、竞争优势及定价策略等,然而为何平台型企业在数字经济时代不断诞生及其背后隐含何种企业性质,目前尚未展开深入地探讨和解答。因而,本文沿着产权和交易成本的经典企业理论脉络,基于资源产权属性视角,以综合性平台——美团为案例对象,探索平台型企业的诞生机制及企业性质。本文提出数字经济时代的平台型企业是一组交易成本处于较优状态的契约,且该契约是对市场资源产权属性的界定,以及对资源产权属性及其主体的交易管理以促进市场交易,正是由于特殊的企业性质使得数字经济时代不断诞生平台型企业。本研究从产权属性的多样化及产权交易契约出发,对平台型企业的边界模糊化进行解释。
数字经济时代平台型企业何以诞生?——基于资源产权属性的案例研究
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引用本文
刘方龙, 蔡文平, 邹立凯. 数字经济时代平台型企业何以诞生?——基于资源产权属性的案例研究[J]. 外国经济与管理, 2023, 45(2): 100-117.
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