进化需求对消费者购买决策的影响研究述评与展望
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外国经济与管理 2014 年 第 36 卷第 01 期, 页码：46 - 54
摘要
参考文献
摘要
从人类进化的视角探讨进化需求对消费者购买决策的影响是当前消费者行为领域的一个前沿研究主题。本文通过对现有相关文献的回顾,介绍了进化需求的内涵,辨析了驱动消费者购买行为的近因与本因,并在此基础上探讨了激发进化需求的心理机制、进化需求对消费者购买决策的影响等问题,最后讨论了现有研究的贡献、不足以及未来的研究方向。
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[3]Anderson U S,et al.I only have eyes for you:Ovulation redirects attention(but not memory)to attractive men[J].Journal of Experimental Social Psychology,2010,46(5):804
[4]Cheng J T,et al.Two ways to the top:Evidence that dominance and prestige are distinct yet viable avenues to social rank and influence[J].Journal of Personality and Social Psychology,2013,104(1):103-125.
[5]Durante K M,et al.Changes in women’s choice of dress across the ovulatory cycle:Naturalistic and laboratory taskbased evidence[J].Personality and Social Psychology Bulletin,2008,34(11):1451-1460.
[6]Epley N,et al.When we need a human:Motivational determinants of anthropomorphism[J].Social Cognition,2008,26(2):143-155.
[7]Gangestad S W,et al.Evolutionary foundations of cultural variation:Evoked culture and mate preferences[J].Psychological Inquiry,2006,17(2):75-95.
[8]Glocker M L,et al.Baby schema in infant faces induces cuteness perception and motivation for caretaking in adults[J].Ethology,2009,115(3):257-263.
[9]Godoy R,et al.Signaling by consumption in a native Amazonian society[J].Evolution and Human Behavior,2007,28(2):124-134.
[10]Griskevicius V,et al.Going along versus going alone:When fundamental motives facilitate strategic(non)conformity[J].Journal of Personality and Social Psychology,2006,91(2):281-294.
[11]Griskevicius V,et al.Blatant benevolence and conspicuous consumption:When romantic motives elicit costly displays[J].Journal of Personality and Social Psychology,2007,93(1):85-102.
[12]Griskevicius V,et al.Fear and loving in Las Vegas:Evolution,emotion,and persuasion[J].Journal of Marketing Research,2009a,46(3):385-395.
[13]Griskevicius V,et al.Aggress to impress:Hostility as an evolved context-dependent strategy[J].Journal of Personality and Social Psychology,2009b,96(5):980-994.
[14]Griskevicius V and Kenrick D T.Fundamental motives:How evolutionary needs influence consumer behavior[J].Journal of Consumer Psychology,2013,23(3):372-386.
[15]Hamamura T and Park J H.Regional differences in pathogen prevalence and defensive reactions to the“swine flu”outbreak among East Asians and Westerners[J].Evolutionary Psychology,2010,8(3):506-515.
[16]Han Y J,et al.Signaling status with luxury goods:The impact of brand prominence[J].Journal of Marketing,2010,74(4):14-30.
[17]Ivanic A,et al.Status,race,and money:The impact of racial hierarchy on willingness to pay[J].Psychological Science,2011,22(12):1557-1566.
[18]Janssens K,et al.Can buy me love:Mate attraction goals lead to perceptual readiness for status products[J].Journal of Experimental Social Psychology,2011,47(1):254-258.
[19]Kenrick D T,et al.Renovating the pyramid of needs:Contemporary extensions built upon ancient foundations[J].Perspectives on Psychological Science,2010a,5(3):292-314.
[20]Kenrick D T,et al.Goal-driven cognition and functional behavior:The fundamental motives framework[J].Current Directions in Psychological Science,2010b,19(1):63-67.
[21]Lee J and Shrum L J.Conspicuous consumption versus charitable behavior in response to social exclusion:A differential needs explanation[J].Journal of Consumer Research,2012,39(3):530-544.
[22]Li Y J,et al.Economic decision biases and fundamental motivations:How mating and self-protection alter loss aversion[J].Journal of Personality and Social Psychology,2012,102(3):550-561.
[23]Maner J K,et al.Does social exclusion motivate interpersonal reconnection?Resolving the“porcupine problem”[J].Journal of Personality and Social Psychology,2007a,92(1):42-55.
[24]Maner J K,et al.Can’t take my eyes off you:Attentional adhesion to mates and rivals[J].Journal of Personality and Social Psychology,2007b,93(3):389-401.
[25]Maner J K,et al.Intrasexual vigilance:The implicit cognition of romantic rivalry[J].Journal of Personality and Social Psychology,2009,97(1):74-87.
[26]Mead N L,et al.Social exclusion causes people to spend and consume in the service of affiliation[J].Journal of Consumer Research,2011,37(5):902-919.
[27]Neuberg S L,et al.Human threat management systems:Self-protection and disease avoidance[J].Neuroscience&Biobehavioral Reviews,2011,35(4):1042-1051.
[28]Park J H,et al.Psychology of human kin recognition:Heuristic cues,erroneous inferences,and their implications[J].Review of General Psychology,2008,12(3):215-235.
[29]Rucker D D and Galinsky A D.Desire to acquire:Powerlessness and compensatory consumption[J].Journal of Consumer Research,2008,35(2):257-267.
[30]Saad G.Evolutionary consumption[J].Journal of Consumer Psychology,2013,23(3):351-371.
[31]Schaller M and Park J H.The behavioral immune system(and why it matters)[J].Current Directions in Psychological Science,2011,20(2):99-103.
[32]Simpson J A,et al.Consumer decisions in relationships[J].Journal of Consumer Psychology,2012,22(3):304-314.
[33]Sivanathan N and Pettit N C.Protecting the self through consumption:Status goods as affirmational commodities[J].Journal of Experimental Social Psychology,2010,46(3):564-570.
[34]Sundie J M,et al.Peacocks,Porsches,and Thorsten Veblen:Conspicuous consumption as a sexual signaling system[J].Journal of Personality and Social Psychology,2011,100(4):664-680.
[35]Tybur J M,et al.Smells like safe sex:Olfactory pathogen primes increase intentions to use condoms[J].Psychological Science,2011,22(4):478-480.
[36]Wang Y and Griskevicius V.Conspicuous consumption,relationships,and rivals:Women’s luxury products as signals to other women[J].Journal of Consumer Research,2014,forthcoming.
引用本文
袁少锋. 进化需求对消费者购买决策的影响研究述评与展望[J]. 外国经济与管理, 2014, 36(1): 46–54.
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