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14142消费者在感到自身自由受到威胁时会产生心理逆反,这一动机状态会对消费者的认知与行为产生重要影响。本文首先回顾了心理逆反理论的主要内容,并对相关概念进行了辨析,然后从三种感知威胁特征(感知限制性、感知侵扰性和感知操纵意图)的视角出发,探讨了消费者心理逆反的表现形式及其对消费者认知与行为的影响,最后结合现有研究的不足,指出了消费者心理逆反研究的未来方向。
消费者心理逆反研究现状与展望
摘要
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引用本文
贺远琼, 唐漾一, 张俊芳. 消费者心理逆反研究现状与展望[J]. 外国经济与管理, 2016, 38(2): 49–61.
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