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1403作为公众“须臾不可离开”的数字情境，社会化媒体已然成为公益主体共创社会价值的重要场景。因此，系统解析社会化媒体赋能公益主体价值共创的过程，有助于充分释放社会化媒体助推公益慈善事业高质量发展的潜力。基于系统梳理相关文献而形成的“赋能基础—赋能实践—赋能效果”分析逻辑，本文首先从可供性视角切入，援引“需求—可供性—技术特征”框架解析了社会化媒体赋能多元公益主体的技术基础；其次，通过归纳公益主体的实践活动，阐明了社会化媒体赋能公益主体的实践体系；最后，通过识别影响价值共创实现的关键资源和总结公益主体获取的价值效果，明确了社会化媒体助推公益主体价值共创的赋能效果。本研究对社会化媒体赋能效应的有益思考，不仅深刻揭示了社会化媒体对公益主体价值共创的赋能本质，也为推进社会化媒体情境与公益情境的融合发展提供了依据。
社会化媒体赋能公益主体价值共创：基础、实践与效果
摘要
参考文献
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引用本文
唐范, 侯俊东, 周荣. 社会化媒体赋能公益主体价值共创：基础、实践与效果[J]. 外国经济与管理, 2024, 46(8): 120-137.
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