7710 
8310企业的战略性即兴行为，即企业在面临由环境变化引起的非预期情况时，自发地利用现有资源，协同相关主体所采取的计划与实施同步发生的、创造性的应对行为。本文通过对两家大型企业的纵向对比案例研究，试图打开企业所采取的战略性即兴行为与其竞争优势之间的“黑箱”。研究发现：首先，企业在发展的不同阶段均会自发采取即时的、含有创造性意图的战略性即兴行为，并且可将其分为应激防御型、主动出击型两类。其次，企业所采取的战略性即兴行为会产生新的行动模式、机制、设施和新的解释框架。最后，战略性即兴行为形成的组织记忆促使企业降低生产运营成本，为顾客创造更多价值，为企业带来竞争优势。其中，战略性即兴行为所产生的新的行动模式、机制、设施倾向于演化成显性的、陈述性的企业记忆，而新的解释框架则会演化成隐性的、过程性的企业记忆。本文的结论可以丰富现有的战略性即兴研究，对于弥补资源基础观在企业能力与竞争优势之间作用机制的逻辑断层有一定的理论价值。
为了全局“随机应变”：战略性即兴行为与竞争优势形成机制
摘要
参考文献
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于思远, 张阳, 唐震, 等. 为了全局“随机应变”：战略性即兴行为与竞争优势形成机制[J]. 外国经济与管理, 2018, 40(3): 20-33.
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